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Google Wins Yahoo

The guessing is over -- Yahoo stays with Google and debuts new look.

     
9:29 pm on Oct 9, 2002 (gmt 0)

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Just announced that Yahoo has renewed with Google, and this also explains the major changes that some people have seen at Yahoo this week. This thread covers that:
[webmasterworld.com...]

Also posted a story at my site -- if a moderator wants to do a direct link, pretty easy to spot.

9:39 pm on Oct 9, 2002 (gmt 0)

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Listening to the conference call right now.. did I hear that this renewal was non-exclusive? I'm going to have to go back and relisten to that portion of the call.
9:39 pm on Oct 9, 2002 (gmt 0)

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Figures. With Yahoo owning 10% of Google, long term, it's a good investment for them. :)
9:40 pm on Oct 9, 2002 (gmt 0)

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This kind of sucks. I wish they would have left the search results the way they were.
9:41 pm on Oct 9, 2002 (gmt 0)

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Happy days ;)

Thanks Danny!

Nick

9:42 pm on Oct 9, 2002 (gmt 0)

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True. If that format stays...it's not so good for those who submit lots of stuff to Yahoo. :( (I hope they are just tinkering...)
9:43 pm on Oct 9, 2002 (gmt 0)

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Nice article Danny too...

The Yahoo! Changes are going to affect lots of people... Bah sucks if they think I am renewing my $299 next year....

[edited by: nutsandbolts at 9:45 pm (utc) on Oct. 9, 2002]

9:45 pm on Oct 9, 2002 (gmt 0)

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Unfortunately Google will own the search market eventually - a monopoly is never good.

Inktomi is done :(

If you ask me, this is not good, I was hoping someone else got Yahoo search results business.

9:47 pm on Oct 9, 2002 (gmt 0)

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I scanned through the "New! We've improved Yahoo! Search" with google highlighted.....using my google toolbar :)

Not one mention of google at first glance.

Seems they don't want to promote the "powered by google" aspect anymore.....very discrete ;)

9:49 pm on Oct 9, 2002 (gmt 0)

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Yahoo proved that its commited to best search resuts than a temporary boost in revenue...

Google is still the best SE (even after this months somewhat degraded index) and kicking it out would have caused yahoo serious public relation damage.

I am very happy with this even though my rankings suck in this months update :( ...

9:51 pm on Oct 9, 2002 (gmt 0)

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"Analysts said they wanted to know how much of Yahoo's strength came from the Overture deal."

[biz.yahoo.com...]

Whatever it is, it will surely be more next quarter, thanks in large part to the improved algo. I kinda figured google brought a little something "extra" to the table for this round of negotiations.

9:51 pm on Oct 9, 2002 (gmt 0)

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... Can you hear the affiliate site owners jumping from windows as we speak?
9:51 pm on Oct 9, 2002 (gmt 0)

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I just read over that new link on the Yahoo serp about their results. No mention of Google, anywhere - that means more than likely, it's not exclusive.

So what else might they work into the mix, given that? Hmm...

9:51 pm on Oct 9, 2002 (gmt 0)

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I have no problem with them keeping Google. That is a very good move on their part. What I don't like is the directory listings that people paid $299 for are now "buried". I had great Yahoo listings and now those are semi-worthless in terms of traffic generation. Oh, well. I have survived worse.
9:57 pm on Oct 9, 2002 (gmt 0)

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"Inktomi is done "

Yup , yesterday they announced a 20% layoff :)

[news.com.com...]

Next 100% Layoff (chapter 11) ! ... :)

[edited by: gopi at 10:00 pm (utc) on Oct. 9, 2002]

10:00 pm on Oct 9, 2002 (gmt 0)

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I'm glad that Yahoo renewed their choice of Google to provide search services.

Just me speaking as a private person, not as anything official: I've personally always respected Yahoo enormously, and it's great that we're continuing our partnership.

10:01 pm on Oct 9, 2002 (gmt 0)

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Convey my big congrats to your sales people GG :)
10:05 pm on Oct 9, 2002 (gmt 0)

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nutsandbolts:
Can you hear the affiliate site owners jumping from windows as we speak?

Hmm...why do you say that?

10:05 pm on Oct 9, 2002 (gmt 0)

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I feel sorry for those people who have spent thousands on $299 a piece directory listings though. I could only be bothered buying one early last year (when Google slapped me)

Now - will Yahoo! go with Adwords Select GoogleGuy? ;)

10:07 pm on Oct 9, 2002 (gmt 0)

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I recall Y! and Overture just did a three year deal a couple months back.
10:13 pm on Oct 9, 2002 (gmt 0)

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This is good news for my sites, and I think a wise move from Yahoo. Inktomi have a long way to close the gap before they're really competitive.

When did Yahoo change how the results are displayed?

10:17 pm on Oct 9, 2002 (gmt 0)

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Yes, it is sad about the money spent to be in Yahoo. We are in that boat too, although we have made no effort to have any of our own sites included in Yahoo since they went to the recurring annual fee.

I have to admit I do like the new Yahoo search results format with combined results. For those who rank well in Google, it is a sunny day.

And I think that signing a new deal with Google was a very smart move. Me be a happy Beachboy today. :)

10:20 pm on Oct 9, 2002 (gmt 0)

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This should work beautifully, since Google is so good with those specific searches that aren't necessarily popular, but they're so targeted they convert beautifully for people.

In the new system, both Yahoo and Google results are mixed together under an entirely new "Web Matches" section.

Good for consumers to find their exact items and speed their searches, and good for online Moms and Pops. Some of those head right to the shopping cart they're so precisely targeted.

Very nice article:

[searchenginewatch.com...]

This is a particularly interesting observation:

Indeed, Google has become a synonym for web search to some people.

That's quite an accomplishment in branding in a few short years. People don't say they're buying tissues, they say they're buying Kleenex. Now they don't say go to a search engine, they say "Do a Google search."

10:23 pm on Oct 9, 2002 (gmt 0)

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I keep trying to get all my eggs out of one basket, but Google keeps putting them back in to the Google basket.

All I need now is for MSN to go Google. Then I can just give up trying.

10:26 pm on Oct 9, 2002 (gmt 0)

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> I keep trying to get all my eggs out of one basket, but Google keeps putting them back in to the Google basket.

Well, more may happen. Inktomi tells me now that they are still in talks with Yahoo. Yahoo was also very strong on the whole "non-exclusive" thing with Google, so we could see further providers mixing in results.

10:27 pm on Oct 9, 2002 (gmt 0)

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If that happens, then INK's .27 cents stock may start to seem like a good idea.
10:33 pm on Oct 9, 2002 (gmt 0)

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This may come to be known as D-Day II for many site owners that have come to depend on the keyword laden domain names and other Spam in YAHOO!.

Can't say I'm happy to lose lots of YAHOO! rankings, but this new search format is a huge upgrade now that it doesn't display all that affiliate and other junk the directory was becoming consumed with.

Maybe Ink could step in and provide some kind of more shopping or business services related search. Non exclusive is good, it keep the possibility open that other data sources besides Google will be available to the public.

10:38 pm on Oct 9, 2002 (gmt 0)

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<<Now they don't say go to a search engine, they say "Do a Google search.">>

Or say, "I Googled it," or "I Googled him," or....

10:38 pm on Oct 9, 2002 (gmt 0)

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Black Wednesday?
10:40 pm on Oct 9, 2002 (gmt 0)

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Frankly, I think Yahoo should issue refunds to people who submitted for express inclusion in the last three months or so -- what a joke! $300 to have your listing buried? If they think they're going to be able to renew that next year, you can expect to see thousand and thousands of temporarily abandoned domains without sites on them.

Generally speaking, this is horrible - even if you didn't like Yahoo SERP's at least they were different from Google... now everything is the same.

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