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Google is still the best SE (even after this months somewhat degraded index) and kicking it out would have caused yahoo serious public relation damage.
I am very happy with this even though my rankings suck in this months update :( ...
Whatever it is, it will surely be more next quarter, thanks in large part to the improved algo. I kinda figured google brought a little something "extra" to the table for this round of negotiations.
I have to admit I do like the new Yahoo search results format with combined results. For those who rank well in Google, it is a sunny day.
And I think that signing a new deal with Google was a very smart move. Me be a happy Beachboy today. :)
In the new system, both Yahoo and Google results are mixed together under an entirely new "Web Matches" section.
Good for consumers to find their exact items and speed their searches, and good for online Moms and Pops. Some of those head right to the shopping cart they're so precisely targeted.
Very nice article:
This is a particularly interesting observation:
Indeed, Google has become a synonym for web search to some people.
That's quite an accomplishment in branding in a few short years. People don't say they're buying tissues, they say they're buying Kleenex. Now they don't say go to a search engine, they say "Do a Google search."
Well, more may happen. Inktomi tells me now that they are still in talks with Yahoo. Yahoo was also very strong on the whole "non-exclusive" thing with Google, so we could see further providers mixing in results.
Can't say I'm happy to lose lots of YAHOO! rankings, but this new search format is a huge upgrade now that it doesn't display all that affiliate and other junk the directory was becoming consumed with.
Maybe Ink could step in and provide some kind of more shopping or business services related search. Non exclusive is good, it keep the possibility open that other data sources besides Google will be available to the public.
Generally speaking, this is horrible - even if you didn't like Yahoo SERP's at least they were different from Google... now everything is the same.