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If you search through this site looking in the categories for merchants, every merchant page is dynamic, and there is no PR from it.
I believe that if I were to link to that site, that might help boost my listing by linking to a 'highly relative' site (if it counts that flash of PR). However I'm not sure if I would gain anything by being placed on the merchant page if there is no PR coming from that page. Does this make sense?
Here is a thread that may help
[webmasterworld.com...]