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Two quick questions:
If a company has a premium sponsorship with google, does that give a boost in ranking? I only ask because a company who have a premium sponsorship for a term i also would like to rank for, are number 1 in the results. Maybe just coincidence.
Also, when people cloak, is it always possible to see it happening, like one URL in the SERP's and another when you reach the page you clicked on.
Thanks a million!
Not from what i know, and i would be very suprised if they did.
It's quite hard to check if the page was cloaked.
Often Cloaking is used to trick spiders which comes from sertain ip's.
So it's Ip delivery, so you would end up with the same url extension as you you see in the SERP's.
The easiest way yóu can discover cloaking is by viewing the cache, if there is one, and see if it looks suspicious.