Site or Page specific?

[thepcstore]

Hi.

Just wondering how Google likes to treat keywords between pages and sites.

For example, if one site had a webpage with the keyword 'chickens' on it fifty times, and another site had 25 pages all with the word 'chickens' on them twice, which site would Google use as the best match?

Would it go by page content, or use the whole site?

This is a simplified example, not taking page rank or back links into account. :)

Thanks, Steve.

[Marcia]

Steve, it'll be the page but other pages on the site with the same word will reinforce the relevancy of that page, so I'd have to say it's both.

50 times on one page would be over the top with keyword density, but an index page with chicken and chickens and a dozen pages each for relevant two, three and four word phrases including the word chicken and/or chickens with links from the homepage to key, relevant sections will ensure that there's no mistaking that not only the site but the individual pages are about chickens.

That gives the site a theme of chickens, especially if you link out to some high quality chicken sites and do the same with inbound links.

[thepcstore]

Thanks Marcia - although my companys site has nothing to do with chickens. :)

I was trying to work on the 'site theme' bit which you clarified...

Thanks!