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I don't think its a case of breaking the rules, but, more like changing the rules. This is part of the everflux as it was recently termed. Google has made leaps and bounds in regards to fresh content. These last 45 days have seen some great improvements.
I am guessing you have linked to your new site from a site that has a pagerank of atleast 5 and recieves "fresh tags" often. I have been in a "web site launch mode" for about two weeks ago and am seeing the same thing. Infact one new site has already generated two referral sales. Now that is nice ;-)
Got to love the google fresh tags.
This is what they used to be labeled when Google first started using them. They've since dropped the Fresh and it now looks like this at the end of your description in the SERP's (Search Engine Results Pages).
www.domain.com/ - 23k - 23 Sep 2002
joined:May 28, 2001
What if (and I truly hope not), Google is moving to a different crawl/update model?
I have one new site with several thousand pages all of which were crawled about a month ago. And then, 35 pages were crawled last week.
That 35 page are now in the index with a date, but no sign of the other 2.5k pages.
So what if Google no longer updates sites like it used to (up to several links deep), but just keeps adding pages slowly but sooner?
That would mean I have to wait for several years to get my site completely indexed but in return, all the pages would be fresh.
Oh, I hope I'm just paranoid.
The only problem is I have had a tendincy of bringing sites online a month early to get crawled and then show up in the serps the next month. Well now that google likes to just throw new sites in to the serps, I have 2 sites in google that aren't ready for orders. My boss has been yelling at me because the phone keeps ringing with people trying to order stuff we don't have yet.
I guess his problems could be much worse - Tons of products and no orders :)