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What exactly are those indented results all about?

Just puzzling me

         

Dino_M

2:41 pm on Sep 24, 2002 (gmt 0)

10+ Year Member



I know you have all seen indented results on Google can anyone give me an explanation of why they occur?

edit_g

2:44 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They are results from the same site as the search result above (I believe).

korkus2000

2:48 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is site clustering. As edit_g says it is a result from within the same domain. It lets searchers have a lot more choices instead of 5 pages of the same site.

Dino_M

2:51 pm on Sep 24, 2002 (gmt 0)

10+ Year Member



Yep I got that bit,

but why do they sometimes occur?

I have a site who's home page is ranked number 1 for widgets and it has an indented result that goes to my other page on the site about the history of widgets.

I like this double result but it only occurs for the keyword widget when someone types in blue widgets, I'm number 1, with my blue widget page, but there is no indented result for my history of blue widgets page. WHY?

hope that makes some sense.

korkus2000

2:54 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Both pages need to be high rankers for that key phrase. The other serps that don't give you a cluster didn't have any high ranking secondary pages for that phrase.

Dino_M

2:58 pm on Sep 24, 2002 (gmt 0)

10+ Year Member



I see,

so if I had results say 1st and 5th from the same site chances are they would be combined into result 1 indented 2 !

korkus2000

3:03 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes I belive thats how it works. I don't know how far down you can yank a result though.

atadams

3:14 pm on Sep 24, 2002 (gmt 0)

10+ Year Member



Does anyone now how to turn it off? Preference or URL variable?

korkus2000

3:20 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This aol search uses unclustered google results
[aolsearch.aol.com...]

edit_g

4:11 pm on Sep 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think you can turn it off. I tend to find it quite useful (especially when they are mine). There is nothing quite like having 1 and 2 on a keyword that you've been slaving away at.

Note- That sounded really sad, didn't it. There are lots of things that are better- but I'm sure that if you're reading this, you know what I mean... ;)

Dino_M

4:13 pm on Sep 24, 2002 (gmt 0)

10+ Year Member



not much better than a number one and number two result ! :)

I might start optimising two pages for every keyword, any one think that is worth the effort?