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Schmidt: Well, a couple of things. The company began by selling search to partners, such as Yahoo. And there are many others, more than 150 or so, people who have us searching on their behalf. We return answers as they ask us questions; we also bill them on a per-query basis. Then the company invented this notion of very targeted ads. And so, for example, if you type "digital camera" (into the google.com search box), we will show an ad for a digital camera that is text-based. We run a very simple text ad that is very targeted. The problem with most of the advertising models that previously existed on the Internet is that they weren't very useful. They were, like, copies of television ads, and that didn't work. ... I think most of our success has come because of those two things. So as a result of that, we're profitable and we're growing quickly. ... I think the combination of powering the search of others and advertising looks like a pretty good business model for the foreseeable future.
Interviewer:
And what are you doing at Google to make yourself like MSN and AOL.
Schmidt:
Nothing. We already have a business, why should we copy brands that are doomed to failure.
Dec 2001: Schimdt is hired
Jan 2002 Schidt gives one interview, carried by all
Feb 2002: Google takeover all the worlds news media
March 2 2002, 21:02: News webmaster's panic and pull the plug
March 2 2002: 23:33: The Googleplex retalliates...humans are hunted down and forced to wear Google t-shirts and be honest about what they say...
