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my (very uneducated) Guess
Position 1 = 29 %
Position 2 = 18 %
position 3 = 13 %
position 4 = 5 %
Positions 4-10 = 15 %
positions 10-20 = 10 %
positions 30-40 = 5 %
positions 40 + = 5 %
I'm optimising a lot of sites and I'm trying to decide when enough is enough, have a new micro-site with position number 5 for its keyword, I could probably get that into the top three but is it worth the Time? A much more detailed (and accurate) version of the above chart would help me make my time management decisions.
let me know what you lot make of my estimates.
Do they find the information they need straight away or do they want to compare costs with a few other companys.
I know that in my field most of the people will probably go down to the 3rd 4th pages to compare prices to see if they can save that extra £1.
1) (My Type) Search, look at the first page, if the info isn't there, refine.
2) Search, look through the results until you get what you're looking for.
I have no idea how this breaks down in percentages, but I find that most people have no idea how to search for something. A word like "new" is a common search term, yet is probably the most useless term out there (Hell, it WAS "new" when I published it back in 1998).
Spelling is another problem. I was getting about 4 hits a week for a person in my database and was wondering why I wasn't getting more. Her name is rather unique, and is spelled similarly to a more common name, so last month, I put a line on the page that says, "X's name is commonly thought to be Y, but it's not." Boom - now I'm getting a dozen or so hits a day for that page from Google. From 4 to 84 hits a week is a massive increase, especially since most people don't know who she is and won't until sometime next summer.
The reason I bring these things up is that I believe that any figures you're looking for need to figure in the overall percentage of surfers who don't search properly. Those folks seem much more likely to hit page 2 (or page 8) of the SERPS than someone who knows how to do it.
One thing I really like about my MSN hit logs is that you can see what they searched for BEFORE they entered the search to find your page. You'd think that you'd see a "refinement" of the original search, and in about 15-20% of the cases that's true, but for the rest, the term in the "orig=" field is completely unrelated. It's as if folks say, "Well, I can't find the details of the Hundred Years War for my thesis, might as well look for Pam Anderson in a bikini, instead."
Are you providing information? Offering a service?
If I am buying a pocket knife, I'm sure that I could find one that I want within the top couple of results. Trying to find parts for my beat up old pickup truck I might not follow any links for the first 3 pages, then find 4 in one page.
When searching for certain programming solutions I might spend hours following half the results in the first 20 pages.
In other words, if your numbers seem right to you, then stick with them. No one elses numbers would be right. I would keep working on it till I thought my time would be better spent elsewhere, no matter what the numbers said.
I don't know how much to conclude from this one example, but it makes me believe being #1 is a LOT better than #3.
I see what you mean about depends on how specific the item is being searched for.
I was thinking of a search that produced very relavent results throughout the top dozens, if not hundreds of returns - for example "james bond" (not a search time associated with any site of mine)
say I was 7th for James Bond I would be intrested to know what increase a jump into say 3rd would provide me.
I would have thought about 90% if not more would be in the top 20 but Grampus says he get hits on 200+ placements. Are these ultra specific searches or just general?
45 down to 5! Now that is alot more of a drop than I would have anticipated, food for thought, maybe chasing the holly grail of number 1 is worth it, I have always settled for 3rd quite happily.
In some cases you might even be better off with the 5 visits a day from the people who were interested enough to dig deeper than #1, rather than the 50 who only go to the #1 site.
Is it a competitors marketing site that is higher than yours, or is it another type of site that is also relevant?
If you spend 5 dollars, or whatever the minumum is with Google's PPC adword select program, you can advertise for the keywords you wish to check for the positions you have now. Do the same one Google indexing later (assuming you altered ranking positions) and you will be able to get indications of:
1. total impressions
2. clicks on your add (not interesting for what you are after ;))
compare total impressions with your website stats for those keywords.
(be careful to define the keywords or keyphrases correctly)
You will find that even with a number one ranking, in some cases only 20% could actually click on your site. (This is of course due to your own self checking your rankings every day without clicking:))
Added, you will have to advertise world-wide for every language and for competitive searches this will be more expensive to get any representative data.
If I was really trying to research something, especially if the search would result in spending some money (on or offline) then I would initially look for the most appropriate title, but also have a good read of the description.
IMO surfers are becoming wiser when finding relevant information is involved. Hence this is the fundamental reason Google is so popular, it works in the same way as a person. (But the other way round).
Having said that of course there's always a limited amount of SERPS you're willing to search through before either refining your search or giving up.