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New Optimization Tactic

Very hard to detect

         

WebMonkey

9:28 am on Sep 14, 2002 (gmt 0)



For those of you who are thinking of new ways to beat the Google police, try this one out:

Instead of hidding text by making it the same colour as the background or using microdot links which are easy to detect, you can hide it behind an image! There's nearly no way a robot can detect it.

Anyone else got any techniques the robots can't easily catch?

ScottM

9:31 pm on Sep 14, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Judging from your previous posts (on other threads) is GoogleGuy REALLY new to you?

This thread would be a nice way to kill off a competitor....

Just a thought.

Or perhaps, (and this is a stretch,) WebMonkey is really a Google employee making sure the spam they cannot detect is 'squashed' in front of our eyes?

I seem to remember a thread about 'game theory' that Google uses...

<added> Just a stupid theory coming from a doped-up-allergies-with-a-cold-on-top-of-it-medicated-ah-forget-it:>) </added>

[edited by: ScottM at 9:58 pm (utc) on Sep. 14, 2002]

Giacomo

9:44 pm on Sep 14, 2002 (gmt 0)

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Uh?

I don't think WebMonkey is a Googler in disguise.

Funny theory, though. :)

[edited by: Giacomo at 9:48 pm (utc) on Sep. 14, 2002]

ciml

9:47 pm on Sep 14, 2002 (gmt 0)

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I think we've reached conclusion here. A 'new optimization tactic' might be difficult for a robot to catch, but human review is another matter.

Giacomo

9:54 pm on Sep 14, 2002 (gmt 0)

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Just one more question that fits just nice in this thread:

I've been thinking about using "display:none" for printer-friendly pages using CSS: can we still deem that technique "Google-safe"?

[edited by: Giacomo at 9:56 pm (utc) on Sep. 14, 2002]

mayor

9:55 pm on Sep 14, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What do the administrators of this forum have to say about the backlash Webmonkey received after speaking openly on their forum?

Giacomo

9:57 pm on Sep 14, 2002 (gmt 0)

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Well, I guess he got what he deserved: as you make your bed, so you must lie in it.

ciml

10:30 pm on Sep 14, 2002 (gmt 0)

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mayor, you're welcome to discuss the forum directly with the moderators and admins.

Nick_W

10:31 pm on Sep 14, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mods? Reckon they're in bed ;) This thread needs some editing....

Nick

europeforvisitors

10:38 pm on Sep 14, 2002 (gmt 0)



...it's just not possible for the small guy to be on the front page without "cheating" a little when you're competing against the big boys and their high pagerank cross-linking back scratching cronies.

That's just not true.

heini

10:41 pm on Sep 14, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think whoever is in this business should know which domains he wants to be associated with.

Regardless where on the web you post an url - it's out in the public and easily trackable.

This is an open board. We have members coming from all angles of the industry. It's one of the strenghts of this board.

We are all responsible for our actions. We have members who believe firmly - or claim so in public - in cleanliness as guiding principle.
We have members who define their ethics along the lines of giving the user what he searches for.

We have many members, myself included who do not believe in the value of turning others in, because this damages the position of webpromoters in relation to search engines.

This thread has demonstrated all those conflicts and different interests.
Welcome to the real world.

Giacomo

10:56 pm on Sep 14, 2002 (gmt 0)

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heini,

When you are competing loyally and you find sites ranked #1 using trivial deceptive tricks, I think it is not only your right to report them, but also your duty to all search engine users.

I'm not questioning the legitimacy of "web promotion" here: I just believe that a spam-free search engine will be a Good Thing for everybody in the long term (users, webmasters and SEO's as well).

Brett_Tabke

12:21 am on Sep 15, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>remove his site URL

It wasn't his site.

Marcia

2:49 am on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Mods? Reckon they're in bed This thread needs some editing....

We've got an around-the-clock crew, both for the entire board and for this forum, which has 4. ciml posted twice just preceding, he's one of them. However, according to the Terms of Service [webmasterworld.com], we do not discuss moderating issues out on the board, which is covered and very clearly stated in item #25:

Discussions about moderator or administrator actions are welcome in email or local private messages, but should not be discussed in public forums.

What people report is between them and Google; it's just against the terms of usage to try to do it here:

From the Google News Forum charter:

If you have spam to report, please report it to Google. We are not the Google spam reporting system or the place to "shop the competition" knowing that Google techs may read it. Posting someone elses url is no different than violating them by posting their name and address. That includes posting of Google search terms.

It's been said repeatedly that Google respects our TOS, just as we respect theirs. And it's so.

This thread, to me, illustrates more graphically than ever that people will go to any lengths to rank well, and if they haven't succeeded in ranking well, they'll go to any lengths to knock their successful competitors out of the way.

How we interpret someone's actions or motivations is up to us as individuals to decide for ourselves. Personally, my criteria for purity of motivation for "helping" Google stay pure is not by the one who snitches on whose who rank higher because of frustration - it's when someone sitting in the top spot has gotten past the others goes on a "mission." That's about the only time we can actually know what we ourselves are motivated by.

We'll all draw our conclusions from this discussion, but the fact of the matter is that any web page out on the internet is open to scrutiny in some way or another. Down on the 4th or 5th page it's pretty safe, but it's dangerous up on top.

It's pretty obvious by reading back around the beginning of the year that adjustments are made that inflict automatic penalties. Still, ultimately we're all responsible for whatever risks we choose to take.

cminblues

3:46 am on Sep 15, 2002 (gmt 0)

10+ Year Member



ScottM:

This thread would be a nice way to kill off a competitor.

I think you're correct hehe [at least in a general paranoid but also real scenario..].

I don't know at all about WebMonkey.

But, I'm sure, some sad folks try to use this forum only to damage his competitors.

That said, I think all theories are welcome, 'cause this is the goal of this forum, isn't?

cminblues

Powdork

7:51 am on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<Are you saying that members identified HERE* who expose themselves as using dubious techniques may garner an individual penalty? If so, does Google monitor 'all' other webmaster forums and apply individual penalties on that basis as well?>

I've seen GoogleGuy wave his magic wand in both directions, to the dismay and joy of several over at
Group: google . public . support . general
Not since a number of sites were drooped in June and he was needed there though.

I often wonder (once anyway) if GoogleGuy really should be plural. And, more importantly, if there is only one GoogleGuy; why haven't we ever seen him and George W at the same place at the same time.
Hmmm..

Marcia

8:19 am on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>why haven't we ever seen him and George W at the same place at the same time.

Maybe GoogleGuy has just not ever invited George W to any of his shindigs.

Giacomo

9:17 am on Sep 15, 2002 (gmt 0)

10+ Year Member Top Contributors Of The Month



>remove his site URL
It wasn't his site.

Interesting, in fact he's removed it from his profile now. Hmmm... :/

If it really wasn't his site, then he was obviously trying to get one of his competitors penalized.

If so, I just don't understand why he wouldn't simply report them via the feedback form on Google.

Assuming, of course, the site in his profile actually used any spammy tricks (I didn't check it out, but I hope GoogleGuy did).

Nick_W

11:29 am on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just don't understand why he wouldn't simply report them via the feedback form on Google

Well, it worked right?

Interesting thread...

Nick

Giacomo

12:06 pm on Sep 15, 2002 (gmt 0)

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A rather crooked means to (try to) screw your competitors IMHO...

nutsandbolts

12:51 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Flippin' Eck, that's a nasty thing to do if he did that... :(

Jane_Doe

5:00 pm on Sep 15, 2002 (gmt 0)

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> It wasn't his site.

Threachery - deceit - intrigue. Webmasterworld is more fun than watching soap operas. :)

tedster

5:22 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's true that you can get some things by the 'bot at any given time, at least for a while. People who have lots of disposable domains to play with consider such exploits as part of the deal, with all its attendant possibility of loss.

But a human check is a whole 'nother story.

For a real eye-opener, try browsing in NN4.x with javascript turned off. Netscape 4 needs javascript working to render CSS! So if you turn off the js, all the hidden divs and css font tricks are now right there in plain view. So there's no need for a human visitor to do any very sophisticated analysis.

stuntdubl

5:39 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> It wasn't his site

Well, I guess it was only a matter of time until someone thought of this. He was caught red-handed though, as the truth always comes out one way or another. We can just add this to the long list of amusing SEO tricks that would never work again (not that this one probably ever worked). Why does everyone in America still believe in "get rich schemes?"

Tedster -- your exactly right....
if you want to see some ugly webpages,
and see all those SEO tricks...download NN4

startup

5:59 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Let's hope that this doesn't stop "GG" or any of the others that are willing to help.
The trick is an old one. It makes you wonder at what point Brett will just ban the use of URLs.

Digimon

6:49 pm on Sep 15, 2002 (gmt 0)

10+ Year Member



Do you lnow what is the problem? The spam report of Google doesn't work.

A few months ago I did SEO for an advertising agency and analysing the competence for the term "publicidad" (it was a site in spanish) I found a site in the #3 using the "new optimization tactic" (really, this tactic it's older than me.... ;) IMHO it's a pathetic tactic and obviusly I reported it to Google using the Spam Report. Ok, three months later and two more emails and the site is still in the #8.

stuntdubl

8:14 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have heard bad things about reporting competitors who spam. Does anyone have any insight on why Google is not good about this, or are webmasters just whiney about competition?

startup

8:40 pm on Sep 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"are webmasters just whiney about competition?"
Yes, and some come here and use other tactics.
Google must have a huge amount of email to dig through. Where is "spam" (I hate that word) on their list of priorities? Just by looking at the results, I would have to say they do a good job.

rrl

2:20 am on Sep 16, 2002 (gmt 0)

10+ Year Member



"Everyone stop and repeat ten times:
The best SEO is good quality content."

Sorry, I really get tired of that mantra. It's not about "good content", it's about focused content which translates into the most relevant site for a specific set of keywords because of consistency in those words showing up in the content, file names, incoming links, outgoing links, etc.

googlebot has no way of evaluating content and despite the development of PR which is an attempt to grade sites, it really gets down to applying an algo to html to find the most relevant site for any given search. Quality has nothing to do with it. Trust me, I've seen way too many horrific sites with high PR's and high rankings.

Like I've said before, just link the hell out of your site, include your keywords in your hyperlinks, keep the html very simple and load it up with content that is highly focused and you'll do great. Oh, and title it with your keywords, that seems to be weighted outrageously high.

rrl

2:41 am on Sep 16, 2002 (gmt 0)

10+ Year Member



Speaking of this technique, though, it's pretty basic, but some are using it effectively two different ways. One is to use a background image that's just a square of whatever web safe color you want to use, then use text that's the same color. You can use cascading style sheets to give it more oomph by hyperlinking the keywords. Another use is to take any image and hyperlink it to a sitemap where you have all of your other sites so you're goosing your link popularity internally.

Sounds cheap, but it works and I deal with it every day with a certain group of competitors. Unfortunately, despite being pretty egregious about it, google has ignored my spam reports.

At any rate, when I see a pretty lame site ranking ahead of one of mine, it's usually as simple as dragging the mouse to see what's going on or looking at the code for hidden links. Google's infatuation with link popularity has bred this mentality and is a fairly lame means of finding the most relevant sites.

Hemsell

11:49 am on Sep 17, 2002 (gmt 0)

10+ Year Member



Good Morning All,
I am not going to bother snipping and quoting to point out what to me is the obvious...

someone posted about a spam technique and the url (possibly the url)was in his profile.
Googleguy found out about it and took action.
When he evaluates the site in the url and determines it was spamming and puts a penalty on it...
IT WAS THE WEBMASTER THAT MADE THE PAGE NOT NECASSARILY THE POSTER.
In other words if it was a competitor and he got a penalty put on them, truly in the end it was still the content (spam) of the site that got them penalized and not the post itself.
The post merely brought a visit from someone with the ability to take action.
I think it is pretty funny myself.
I guess what I am trying to say is that as long as that url in the profile was actually reveiwed before being penalized it is 100% the "fault" of the page creator it got a penalty and not the posters.

Regards,

Todd

As a sidebar, Googleguy seems to be much more active in this forum than in his own lately.

This 66 message thread spans 3 pages: 66