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Boosting PR/rankings for internal pages externally better?

Better to get links to your internal pages instead of your home page?



5:14 am on Sep 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I know most people just try to coin a short title for their site for anchor text in link exchanges to boost their link popularity and relevance for their home page. For example,

site: widgetworld.com
title: "Fluffy widgets of all shapes and sizes at widget world"

... and then they let the PR filter to the internal pages to boost their rankings.

But what about getting all internal pages linked externally and have unique titles for each to boost PR and ranking for those search terms and individual internal links, wouldn't this work better? Especially since it is apparent that external links carry more weight than internal ones.

I guess it could be seen as spamming if you listed 50 links for one site (of different content pages) in exchange for 50 recip. links on your site. I guess you would only want to trade one content page per site.

Any thoughts about doing this, or is it just better to let home page PR trickle down?


6:03 am on Sep 12, 2002 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

It makes sense to have appropriately themed links to the relevant sections of your site. It helps the search engines produce relevant results, and there is nothing spammy about that.

Although I don't have first hand experience to report, it makes total sense to do it this way. It could be argued that the pr is being diluted but one must remember that pr is only ONE component of G's ranking algo for relevance. In interview's, the founders and engineers are always downplaying PR, I think it makes sense to listen to them.


8:26 am on Sep 12, 2002 (gmt 0)

10+ Year Member

I've had success following something like this strategy. I have a tiered site structure, and directly under the index page have a series of subject specific summary pages, such as reviews, videos, etc. My site's navigation bar on every page is static, and always refers to the index page and the main summary pages under that. Internal spread of PR is thus maximised for these pages.

I often ask for links to those summary pages with relevant link text, and have done very well in SERPs as a result of that. Interestingly enough my navigation bar link text has been just as important in the good SERPs as those external links.


3:16 pm on Sep 12, 2002 (gmt 0)

10+ Year Member

My company offers many different products and services. When I redid the site almost a year ago, I concentrated only on getting relevant external links to the home page.

For one of our main key phrases we have consistently ranked in the top 30 (although I can’t seem to crack the top 20) with the home page link up until 3 months ago when the key phrase page itself moved ahead of the home page. Now I have both links in the top 40, and we are the only site to have 2 links in the top 40. Most of the other sites in the results link to the home page, but a few do link to the key phrase page.

In hindsight I wish I would have concentrated on getting relevant external links to that particular key phrase page. As martinibuster mentioned, it makes sense to have appropriately themed links to the relevant sections of your site.

Now I am working on getting relevant external links to that particular key phrase page. I am not concerned about PR dilution as I feel this will just benefit the user searching for the key phrase when they go to directly to that page, and this will eventually benefit me.

As I only started doing this a month ago, I have no results to report yet. However I do have a particular software program that I market on my site, and I have always worked to get relevant links to its page b/c it addresses certain key phrases. It has always ranked well under those key phrases, and it has a good PR.


8:06 pm on Sep 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

My site has a pyramid type link structure, so maybe I will try to exchange links for the 5 second-teir pages, rather than just the home page. Hopefully it will boost rankings for those pages.... glad to know this wouldn't be considered spamming :) Thanks.


9:06 am on Sep 13, 2002 (gmt 0)

10+ Year Member

Has anybody had any experience or success with internal pages listed in DMOZ in addition to the home page?


12:36 pm on Sep 13, 2002 (gmt 0)

10+ Year Member

I originally got a link to my home page in DMOZ, then I got a link to an internal page a few months later b/c I was under the impression that you could have two links to your site in DMOZ.

A couple of months after that I submitted another unrelated site that was taking a while to get in so I went to the DMOZ moderator site to find out why. I used my work email, and somebody started looking at my original site and commenting how it appeared related to the second site that I submitted (it did somewhat, but I was unaware of the similarities until I got another perspective so I am now changing).

All of a sudden a couple of weeks later, my second external link was removed. I went back to the moderator site to find out why, and this is the response I got.

“It was deleted because the main page of the site is already listed in (I am removing the link) - this was deemed a more suitable category.”

I then inquired as to why I could not have a second link, and they responded

"“can have two links" doesn't mean "webmasters have blanket permission to place two links in the category of their choosing." (You will notice that the SUBMITTAL guidelines say, "Pick the ONE best category.")

It means "in some circumstances, editors are allowed the option of listing sites more than once, subject to various guidelines, accepted practices, and staff overview.

The second listing, just like the first listing, is at the editor's discretion, not automatically given upon request. Within topical categories, even editors will for most sites be trying to find the "one best category" -- so a request for a second category may very well result in the first listing being moved or deleted.”"

end of quote

Well I picked just one site from my original category, and they had 6 additional links in DMOZ. And there are many sites in DMOZ that have multiple links. Do a search for a big company like IBM.

So basically I am saying take your chances b/c as the moderator said, your original link could be removed.


4:10 pm on Sep 13, 2002 (gmt 0)

10+ Year Member


I've heard that some people have been successful with multiple submission to DMOZ when the secondary pages are on a specific topic that would fit a specific DMOZ category. I had been thinking myself about submitting another page to DMOZ, but was worried about the issues that dk125 mentioned.

Then I noticed about a week ago, that one of my internal pages is now listed in DMOZ. It looks like an editor had added it on their own. So I'm happy for now.

If I decide to try to get more pages into DMOZ, I'll probably email the editor of the category (hopefully there is an editor). I'll just tell them that I've already submitted my home page and ask if it's ok to submit this other topic-specific page. If they say no, I could try for another category and hope to find a editor who is more receptive. Seems better to me than doing a "double-submittal" and taking the risk of having the original page removed.

Hope I've haven't strayed too far off-topic here.



1:42 pm on Sep 14, 2002 (gmt 0)

10+ Year Member

This makes sense, additional links in DMOZ would certainly have to add value, this would be fair as some domains with user subdirectories would often count as "relatively independent" information sources.

I guess this then links back to born2drv's initial question - if your site is suitably structured into themes and they add value to DMOZ, then a high PR page in DMOZ and other directories / inbound link sources will assist.


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