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Google Penalising Sites With Popups?

Fact or fiction?

         

chris_f

5:37 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A collegue of mine (usually the first to know about anything SEO) sent me this email today. Any comments would be appreciated

... It's been said that google is going to start penalising sites that have pop-ups interms of page ranking. Fact or fiction?

Chris.

jaytierney

6:11 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



I sure hope so! I hate those darn things... I know a lot of people rely on them, but man are they annoying.

heini

6:13 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Fact or fiction

Fact. The first to go to PR0 are Yahoo.

Mohamed_E

6:17 pm on Sep 9, 2002 (gmt 0)

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> Fact. The first to go to PR0 are Yahoo.

You forgot to add a smilie, in this paranoid environment some will take your post at face value :)

vibgyor79

6:24 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree that popups are annoying but if Google is really penalizing sites with popups, then it is using its might to crush an industry - pop-up advertising industry! Google is going to be the next Microsoft!

I know.. the above paragraph sounds silly :)

But there are hundreds of companies out there that offer "Popup advertising solutions". What's going to happen to them?

Mike_Mackin

6:32 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>The first to go to PR0 are Yahoo.

2nd will be AOL

pageoneresults

6:37 pm on Sep 9, 2002 (gmt 0)

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> But there are hundreds of companies out there that offer "Popup advertising solutions". What's going to happen to them?

They need to find a new line of business. 9 out of 10 people despise the popups. They are just as bad as unwanted, unsolicited junk mail. I stopped using AV and MSN because of the popups. How many others do you think went that route?

I personally would like to see an all out ban on popups. They interfere with my browsing experience and they also cause delays. Kudos to Google if they are penalizing sites with popups, they deserve the penalty!

nutsandbolts

6:46 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In a perfect world, I would get rid of them. Users would donate lots of money to keep things going and I wouldn't have to worry from month-to-month if I can continue to pay my bandwidth bills.... Alas, it ain't a perfect world....

If Google does this, there will be many casualties...

chris_f

6:47 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Back to the question:

Are Google going to penalise sites using popups? Is there evidence (or articles) to this effect?

Chris

heini

6:47 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>kudos to Google
Well generally I don't think it's a good idea to ask for a large private company with specific business interests
to rule how the web works.
Probably not what you had in mind though.

Abrexa_UK

6:50 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



vibgyor79,
let's hope that the pop-up/under industry dies a fast death with the help of Google. There are other forms of advertising far more friendly to surfers such as PPC, text links, banners, buttons, skyscrapers etc. I don't mind any of those, but pop-ups are far too invasive.

Would you show any concern if the spam mail industry went bust? We can but dream.... ;)

mivox

6:51 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are Google going to penalise sites using popups?

No.

Not that anyone seems to have heard of... except for your colleague.

Abrexa_UK

6:57 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



chris_f
I haven't seen anything specifically related to banning pop-ups, but Google have publicly stated a strong dislike of them here [google.com]. They also have the option to stop post page pop-ups in the advanced features on the toolbar...but it doesn't seem to work a lot of the time.

It would not therefore be out of character to penalise sites that use them. However, this would mean that a lot of important sites would be affected, as well as a large proportion of the freely-hosted sites.

seofan

7:53 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



A most desirable concept:

New search engine that only indexes pop-up free, trap-free, and pop-under free" web sites.

Duckula

8:23 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



...that only indexes pop-up free, trap-free, and pop-under free,,,

As much as I hate being disrupted in the middle of my browsing, that doesn't makes any sense. The target of a search engine is sending the user to the information needed. A search engine has absolutely no responsability for categorizing sites as "more evil" or "less evil", just for sorting every site that has any info about a theme dinamically.

Maybe (and only maybe) I would like an evilmeter on the search result, then the client would choose less evil sites given the chance. But even then that is a thorny concept.

Beachboy

8:33 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Duckula....

What a GREAT idea! The next killer app for the SE biz. Presenting...the EVILMETER! It may be a thorny issue, but so what? Ranking websites the way SEs do now is also a thorny issue. The mind boggles as to what a programmer might want to put in an Evilmeter, and what weight to give to each evil item. Redirects? Ten popups is more evil than one popup. Mousetraps peg the Evilmeter. This is a way to give advance warning to the web surfer what will happen if they click that link in the SERPs.

vibgyor79

8:40 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My website does not have popup ads but I have many links to other sites that opens in a new window. Clicking on these links take the visitors to another website. I have included 'em because I don't want my visitors to leave my website.

I'm sure Google does not find this "evil" (eventhough technically, opening a link in a new window is a popup) because the AdWords co-ordinators do not seem to have a problem with my site.

Is it considered bad design to have links open up in a new window? (Sorry.. a little off the track. Should I start a new thread in the "Webmaster General" forum?)

savvy1

9:12 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



We (I) can only dream..... I wish that were true.

>kudos to Google
Well generally I don't think it's a good idea to ask for a large private company with specific business interests
to rule how the web works.
Probably not what you had in mind though
Yeah, Google isn't doing anything even remotely close to that now.

I could see this being a factor in ranking one day. I mean if you search, you want relevant content, right? When you click on a site that immediately displays a pop-up/under, are you getting relevant content? You're getting two sites, when you asked for one. AND, there is a pretty good chance the 2nd is NOT on topic. So, why couldn't this be a factor in ranking?

All of that said, I don't belive this report, and I don't think Google will be doing this any time soon (just one newbie's opinion/speculation).

gopi

9:15 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I dont think google is gonna do this.Already there are concerns that google having too much influence in deciding how websites are conducting their business.

Even if they want to do i am not positive about the technical feasibility of this.Most sites popup windows using javascript and i dont think google can understand JS .

My two cents ...

savvy1

9:19 pm on Sep 9, 2002 (gmt 0)

10+ Year Member




My website does not have popup ads but I have many links to other sites that opens in a new window. Clicking on these links take the visitors to another website. I have included 'em because I don't want my visitors to leave my website.

I'm sure Google does not find this "evil" (eventhough technically, opening a link in a new window is a popup) because the AdWords co-ordinators do not seem to have a problem with my site.

vibgyor79,
As far as I know, this is not "bad" and technically (maybe I should say generally) not considered a pop-up. I don't even think the pop-up blockers will block these kind of windows opening, will they? (I asumme you're talking about something along the links of HREF=".." target="_blank") This is simply a matter of displaying the target of the link in another frame/target, and in order for it to occur the user must click on the link, ie take some action on their own part. Whereas popups are sneaky and usually snuck into on load handlers and can occur by nothing more than the user loading a page on the site.

europeforvisitors

9:41 pm on Sep 9, 2002 (gmt 0)



As much as I hate being disrupted in the middle of my browsing, that doesn't makes any sense. The target of a search engine is sending the user to the information needed. A search engine has absolutely no responsability for categorizing sites as "more evil" or "less evil", just for sorting every site that has any info about a theme dinamically.

One could argue that a page with pop-ups (especially multiple pop-ups) is less relevant than one without, since the page actually consists of two, three, or even four pages: one with the content the user is searching for, and the others with irrelevant content. So it wouldn't be unreasonable for Google's algorithm to calculate a lower "relevance value" for pages that launch pop-ups or pop-unders (which are simply additional pages, albeit small ones, in browser windows).

One could also argue that a pop-up or pop-under is a kind of redirect or cloaking. The user searches for "Pavarotti," and a server-launched browser window displays "Bud's CD-ROM City." In effect, the site with the "Pavarotti" content is tricking the search engine into pointing the reader to Bud's CD-ROM City along with the desired page. If I were running Google, I might regard that as spamming my search engine.

europeforvisitors

9:54 pm on Sep 9, 2002 (gmt 0)



Is it considered bad design to have links open up in a new window?

If overused, this technique can be annoying, confusing, or alarming to users. But sometimes it's necessary--e.g., when a linked site traps users intentionally or because the designer was an idiot.

On my site, affiliate links open in new browser windows. I've chosen this approach because my affiliate links are clearly labeled as ads or partner links, and readers may want to click through to a vendor without losing track of where they were on my site.

My editorial links don't open in a new window *unless* the reader's main browser window would be trapped by the site. (I try to avoid linking to such sites, but sometimes they're too important, valuable, or authoritative to be ignored.) If I do have an editorial link open in a new window, I say so in my annotation. ("This site will open in a new browser window.")

nipear

10:04 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



We use pop ups on our ecommerce sites to inform customers of sales, new items, backordered products etc... In the last year I have received a total of 3 complaints out of several hundred thousand pop ups.

Google can't determine a good pop up from a bad pop up. So I don't think they are going to start penalizing web sites. Also most pop ups are java based and googlebot won't even see them...

vibgyor79

10:07 pm on Sep 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Heck! I know it is not bad design! Brett is using it. Click on "User Profile" and it opens up in a new window.

Google uses it - click on AdWords "Keyword Suggestion Tool" link just above the keyword entry form

savvy1

10:14 pm on Sep 9, 2002 (gmt 0)

10+ Year Member



Of course we know(assume) googlebot cannot read any js now. But it wouldn't be hard to make it recognize basic code to do a pop-up...

I think in the future the bot will be able to read more js and css and detect a lot of things ppl take for granted as being invisible to the bot.

AAnnAArchy

4:52 am on Sep 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One could argue that a page with pop-ups (especially multiple pop-ups) is less relevant than one without, since the page actually consists of two, three, or even four pages: one with the content the user is searching for, and the others with irrelevant content.

Or if the pop-ups are relevant, one could argue that the user is getting *more* content. Pop-ups are often not irrelevant to the site's content. Sometimes the pop-up leads to a complementary site; one that usually makes money for the original site, but complementary nonetheless. For instance, let's say I own a site that does book reviews and I then pop-up a link to where the person can buy the book that I reviewed. I agree that excessive pop-ups are annoying, but I don't think a site should be penalized for non-circle jerk pop-ups.

AAnn

whitem59

5:16 am on Sep 10, 2002 (gmt 0)

10+ Year Member



I can see Google going in this direction.

Just like many of the things that you and I get penalized for, sites like NY Times, ESPN, and other big commerical sites use with abandon.

What Google is telling us all is that unbranded websites are subject to their dominion. Build a brand and you are relevant no matter what you do on your website.

That seems fair to me. Rely on their traffic, abide by their rules. Build your own brand and traffic, and Google will come to you.

skibum

5:21 am on Sep 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe they could just come up with a popup free zone and make that the default search. That way you'd have to "opt-in" if you wanted to be bombarded with popups. Goodbye MSN, AV, About, AOL, and others.......Nah, they wouldn't delete their syndication partners from the DB.

born2drv

6:21 am on Sep 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good! I hope they do penalize sites that use automated popups/popunders. If you have to click on it, that's a different issue.

Bottom line is, search engines present the sites users want to see, and they do not want pop-up ads!. Or at least, not the automatic, intrusive type. So Google, penalize away!

It doesn't have to be a PR0, just an adjustment in rankings should prevent people from over using it and make browsing much more user friendly.

przero2

6:59 am on Sep 10, 2002 (gmt 0)



If Google can effectively determine excessive use of NON-TARGETED pop-ups/pop-unders, I think one can argue that a searcher is presented less relevant content which could lead to some penalty.

On the other end, for example, if a site is selling a product and a pop-up (only one per visitor/session) shows up displaying a promotional offer (say Free shipping), I personally think that site should attract no penalty whatsoever at all!. I am not going to argue that such a site should receive a favorable ranking either in the interest of preventing every site from coming up with a promotional pop-up offer to rank better on Google:)!. Of course, if Google wishes to dole out X-mas gifts to people, it can start favoring sites popping(only one please) a promotional offer;)!

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