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standard google adwords style ads also appear on the right when there are sufficient adverts for that search term.
the ads being displayed are those which are set to display for the US - i've just changed one of my adwords campaigns from english only to US as well and it now displays in the sponsored section.
The earthlink sponsored listings look a lot more like regular search results than they do on google.com.
Google will subtly morph to ppc dominating and obscuring the top results.
With respect LM, I think you have read this wrong. Google's USP is integrity which they maintain through the ad words "pay per impression" model. There is no way in the world that they could ever go PPC, it would destroy all that they stand for, the best they could hope for is a quick death [as opposed to a long lingering excite.com type death].
Then again maybe the "clue" is in short supply at the plex
I don't understand why this is going to work. The text-only keywords work on Google because the simple interface makes them stand out. On these other sites, that won't be the case.
As this article says, text-based ads aren't a good idea. [contenu.nu...]
Textads: An idea that is valiant, laudable, righteous – and pointless
"We're a leader in paid search, and Google's a great leader in algorithmic search. That distinction will continue...said Tim Cadogan, Overture's vice president of search.
Tim [big]wake up[/big] and smell the coffee.