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Google -- spammy or not?

         

wooden

2:12 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



Type in a phrase like <edit> into Google, or some similarly highly competitive non-brand-specific phrase. What do you see?

The industry heavyweights and household names? Not likely.

Should they be?

Who dominates the results? PageRank-inflating affiliate sites -- affiliates of the industry heavyweights and household names.

Makes me think that the big guys, while losing the battle for direct top positions, are still winning the war and reaping the profits of PR Guerrillas with throwaway domains who scuttle from bunker to bunker if Google finally bans one of their hundreds of domains.

Are most of these affiliate sites spam in the eyes of Googlebot or not? They don't offer particularly useful or informative content. Even if you augment your "<snip>" query with a few descriptive words, it's still tough to find relevant non-commercial content. The linking schemes of these sites scream spam. The keyword-loaded copy, if you want to call it copy, well . . . spam, spam, spam, spam, eggs, and spam.

With less competitive keyword phrases, Google is wonderful, but what is a highly relevant site to do in such a pig sty? Adopt a long-term approach of conservatism and hope that they, as cream, may rise to the top of the Google heap one day?

From my tone, you may think that I feel strongly about this, but actually, I have not yet reached a point of reflective equilibrium about this topic. My opinion still changes from time to time.

This phenomenon is not exclusive to Google by any means, but so many people lavish such praise on G. for its relevancy and lack of spam. It's a great search engine, but like everything else, not perfect.

What are some other opinions?

Wooden

[edited by: NFFC at 2:38 pm (utc) on Aug. 30, 2002]
[edit reason] Key phrase removed [/edit]

Mike_Mackin

2:21 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We try not to discuss specific search terms here.

wooden

2:25 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



Sorry. Would it help to just say "highly competitive non-brand-specific keywords"? If people need specific examples, can we say, "look in your junk email box beyond the porn for clues"?

It's not the phrase that's important to me, it's the concept.

W

Mike_Mackin

2:42 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Did the surfer get what he/she was looking for?

He/she searched for the service and found sites that offer that service.
Google has done its job.
If a member or members here profited should be of no concern to Google.

imho

wooden

3:00 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



Point taken, but you're assuming that the surfer was looking for a service. What if their intent was to find information?

Mike_Mackin

3:04 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>What if their intent was to find information?

If his/her credit card still works the surfer could try [answers.google.com...] Google Answers ;)

[edited by: NFFC at 3:09 pm (utc) on Aug. 30, 2002]

dazz

3:07 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



You cant have the best of both worlds, if a searcher was searching for information on 'Widgets' and typed in "widgets".... if all the 1st two pages where about buying 'Widgets' it doesnt mean the results are spammy or irrelivant.

Id have thought if a searcher was searching for information on widgets they would probably do a more specific search than 'widgets' anyway!

Eric_Jarvis

3:50 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I deal with a very competitive field in which there is a single word search that is the vital one to show up for...some of us are looking to rank for that word because we offer the support those searching for that term require or have information regarding the subject...it also appears frequently in film titles and band names

uniquely Google actually ONLY has support and information sites in the first twenty positions...almost all other SEs are littered with publicity sites for films or fan sites for bands

I would argue that our site should really be on of the top three (it's 11th) of the 3.2 million results...but I wouldn't argue at ANY of the top twenty being ranked highly as relevant for that word

not spammy IMO

Mardi_Gras

3:53 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is it just me who finds the description of this thread offensive? I did not know we had any threads that are anti any individual - be it Google Guy or anyone else - here.

Don

wooden

3:59 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



No offense intended. There was a thread yesterday about a fellow who has put up a "Google Watch" site. One of his peeves was that he felt Google is spammy. He was labeled the "anti-Google" guy (not to be confused with an "anti-Google-guy" guy).

W

David

4:07 pm on Aug 30, 2002 (gmt 0)

10+ Year Member



It is a developing problem with Google and if not corrected will drive Google users elsewhere.

I view this from the commercial side (shopping catagory) where in my industry one retailer has been able to dominate the results on all most all "widget" search terms. They have created there own affiliate directories and doorways with a link structure that I can not compete with. Every month new domains appear in the index. Using four of my search terms I counted 17 domains scattered through top 20 results. These are big money guys who offer quality sites and are giving the user what they were looking for, But I would not go to a mall that made me go in and out of the same store seventeen times.

As of this index I am now seeing a couple of other competitors starting there own campaign just to survive.

I have for two years kept myself from being a tattle-tale with the spam that comes and goes. This however goes beyond a site or two using cheap tricks. These guys are good and continue to impress me with their ability to dominate the results.

So .. Last month I reported them and this month they have more domains in the index. So .. after this update I reported them again. This same thing happened on fast a year ago and with in a few hours the index was cleaned up. I am afraid that next months google update will not clean this up.

I keep looking at this and honestly am not savy enough to fully understand how they have accomplished this. It looks to me like the themed linking structure is how it was done.

The question I have is for Googleguy ...

Is this spam ?

Mardi_Gras

6:00 pm on Aug 30, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wooden - thanks for the explanation! I read that differently.

Don

wooden

2:34 am on Aug 31, 2002 (gmt 0)

10+ Year Member



No problem. I guess I should have used others' exact name for him -- "Mr. Anti-Google." That would have been more clear.

muesli

4:06 pm on Aug 31, 2002 (gmt 0)

10+ Year Member



i just typed in the non-brand-specific word for a famous soft drink. the world market leader was #1 and the number two in the world was #2. i tried with some other examples but couldn't reproduce the effect wooden describes.

i know we don't discuss specific sites or searches her, and for good reasons. the downside of this is that sometimes it's hard to get to the generics without jointly looking at the specifics.

see this thread [webmasterworld.com] for another example (i'm glad the specifics were thrown in by a moderator there).

savvy1

3:07 pm on Sep 1, 2002 (gmt 0)

10+ Year Member



David,
I am in total agreement with you, down to seeing a network of sites dominating around 17 of the top 20 results. It would be next to impossible to ramp up this type of spam network to compete, and reporting to google seems to do nothing..wait a month..nothing..

stimpy

4:15 pm on Sep 5, 2002 (gmt 0)



I have a PR question - and didnt want to get slashed to tiny bits by starting up a new thread - so I apologize is this is a wee bit out of place here - but I had no where else to go ...

Item one: Ive read enough PR articles in the past week to kill the average billy goat and I havent seen anything about a page linking to itself inorder to help retain PR by diluting the other outbound links.

Item two: If I MUST link out, amd I MUST maximixe PR on the same page - can't I embed a flash button with an actionscript directed outbound URL.

Any tips would be helpfull
-stimpy

muesli

7:20 pm on Sep 5, 2002 (gmt 0)

10+ Year Member



hi stimpy,

first point: the theory (random user model) IMHO suggest that a link to the very same page doesn't carry PR. but honestly i don't know.
anyway i wouldn't do it for usability reasons (or do you want to upset your users?).

second: see these threads:
[webmasterworld.com ]
[webmasterworld.com ]

muesli