Prominence vs, Density? Newbie question.

My research shows that prominence beats density. True?

[Drumat5280]

I am new to Google and this forum. I have really enjoyed reading everyone’s posts over the past week, great to see so much community involvement!

Question: I have done research on 5 keyword phrases and run analysis on the top three resulting rankings using a web-based tool for density and prominence calculations. My results show that 4 out 5 times prominence beats density in the order of which they are ranked. I am curious if any one else gets similar results?

I understand Google changes their algorithms almost on a monthly basis but I am curious what everybody else is experiencing at the current time.

[Slud]

What's prominence? Why can't you have both?

[Grumpus]

Yep. Prominence is key. (If, but prominence you mean "Where" it appears on the page). Order of placement is key too. You'll rank poorly if you have the following:

"My site deals with widgets and we specialize in blue ones."

and someone searches for [no quotes] 'blue widgets'

They'd need to search 'widgets blue' for you to get a good ranking.

G.

[muesli]

hi grumpus,

this is new to me, sounds interesting:

i knew you get much higher ranking on blue widgets if the keywords appear on your page in the form "blue widgets" (cero distance, same order).

didn't know though that "blue words words widgets" gets you better ranking than "widgets words words blue". is that the case?

muesli

[4eyes]

Welcome to the forums Drumat5280

Yup, Prominence is a major factor - the key phrase needs to be close to the start of the Title and the body text. The word order is also crucial, as already stated.

It isn't a choice of either/or though, density AND prominence AND keyword order should all be practised simultaneously.

[Slud]

Don't forget proximity.