Amazon and Bluelight creeping into top 10 on many serps

Will the giants ultimately dominate Google?

[wingslevel]

It used to be that amazon, bed bath and beyond, buy.com etc. were nowhere in Google. A couple of indexes ago, I started noticing them showing up in results - now they seem to be everywhere on my keywords.

I think Google must be getting better at working through all of the ?= in url strings - also, they must have some way of assigning pr to these complex url pages....

[danny]

Heh, I've never heard of bluelight or bedbath, but I've certainly noticed the Amazon listings!

[JustTrying]

Will the giants ultimately dominate Google?

The internet is a BIG place . . . I for one still hold out hope that many small to medium sized companies will continue to gain footing {especially if they use our services, and take our advice ;) }

[chameleon]

Will the giants ultimately dominate Google?

It would make sense that they will. Here's just 2 quick reasons why:

1. Google loves relevance. Thousands of people link to sites like Amazon.com. That's going to push their page ranking up. They also get a ton of traffic, making them "relevant" to anyone shopping for things like books, cds, etc.
   
2. Do you think small companies are the only ones who are smart enough to figure out how Google ranks pages? Amazon, Buy.com and Bed Bath & Beyond all have the cash to pay SEO's. Why wouldn't their sites be optimized?
   

That means you've got large sites, with lots of relevant pages, that are well optimized. It's just a matter of time before you see them at the top of Google.

That doesn't mean that a small company can't compete with or even beat them in the rankings though. They're just another solid competitor.