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One spider might have found it's "Coming Soon" page, and then added it --- thus attracting GoogleBot.
Question: Is this permanent for that domain or can it be "fixed" when the site launches and gets some inbound links from DMOZ, et al.?
NOTE: It did not previously have any PR associated to it. I believe the reason for the 0 is that the site has no contents (or, more specifically, links to the content that exists on the server.) Google would then deem this unimportant.
It could be from site spidered because they have been visited from a browser with the google toolbar, there was a thread on this subject not long ago, if you use site search you should be able to find it.
It's a scary thing seeing a whitebar on a web site that hasn't even had a chance to prove itself.
Everyone at his office used the toolbar, so that must have been why GoogleB found the site.
Now, on the other hand, if you have a PR 4 and you see a white bar the next day --- that's when you should start worrying. :)
Thanks for your replies!