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Don't really know what to make of this, just thought I'd say something.
Thought the referer was forged, but it seems I'm not alone :) , so... VERY STRANGE
I'm really curious about this development because for a day the Search.Aol referrals were going through the roof and replaced Yahoogles as number 2 referror. Now Yahoogles are kicking butt against AOLoogles. So I'm thinking maybe you guys are right. I guess I'll go do some more digging.
Also, I just typed in "insurance" again, all Google results.
You know, maybe Yahoo finally realized how much they were promoting spammy URL's with their directory inclusion. Sure, if they go ahead with the "no-directory serps" than a lot of people would have spent a lot of money for virtually no reason (and the logic behind cutting off a yearly revenue stream like that is beyond my thinking), but if it happens it may just be for the better. Better results.
[edited by: keywordbuys at 4:06 pm (utc) on July 30, 2002]