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Welcome to WebmasterWorld.
Did you read paynt's welcome post [webmasterworld.com]? Nice way to get started here.
I will try a shot. There can be 2 main reasons.
1- Your competitior has a better keywords agencement in the following ereas:
Page title, body text, heading, domain name, filename, bold, italics , alt, link text, ect.
2- Your competitor has a better link text from other sites.
Working "on page" criterias would be the priority.
[webmasterworld.com...]
Perhaps it was easier reasoning Seb1492's doubt. But I have a problem here which one might feel difficult to reason. I can not beat a site of PR4 with my PR5 site, with proper DMOZ listing, 7% Keyword density in visible content, Title, ALT with Keywords. As opposed to this, the PR4 site doesn't even have one keyword in entire content, no ALT, DMOZ listing in a non-related category. In effect this site is entirely an unrelated site vis-a-vis the keyword and ranked at 2! and mine at 11.
Some one out there please...
Google confuses me. There is a page on number one,which is listet iN a non existing dmoz directory.
Number 2 is a page on a university server with the content of 1994!
Maybe google has some problems, but an updated page from 1994 shouldnīt be Number 2 with a general searchword like "medicine".
Thanks for all the help!
Sebastian
Macguru.. Your questions are absolutely relevant and opens a pandora's box, particularly the 2nd part.
There is a cached page in google and its same as the present one.. without the Phrase. Now coming to the second part, he has one inward link (from DMOZ) as shown by google. But the issue is just how much weightage is given to the text in inward link vis-a-vis the page content and PR. The phrase here is actually a word related to a chemical product. His musical company has this product's name and so you'll find the text as keyword in the inward link, and domain name. But nowhere in content. Ofcourse it is a shortcoming in Google's algorithm(if I may say so), that I couldn't beat this irrelevant site with my higher PR and optimized page. So, the point of concern here is just how should the weightage be given to those aspects vis-a-vis a proper optimized page.
Thanx