Welcome to WebmasterWorld Guest from 184.108.40.206
Forum Moderators: open
From the news release, "Ask Jeeves Web Properties, a division of Ask Jeeves, Inc. today announced it selected the Google Sponsored Links Program, a paid listings advertising service for use on Ask Jeeves' search sites. Under the agreement, Ask Jeeves and Google will share the more than $100 million in estimated revenue to be generated from Google's advertisers on Ask Jeeves' search sites over three years. Google's sponsored links service will complement Ask Jeeves' own suite of advertising products, including its proprietary paid listings product, branded ad units and paid inclusion products. Beginning in September 2002, Google's sponsored links will replace the third-party paid listings currently featured on Ask Jeeves search sites.
What Ask Jeeves calls a "Sponsored Listing" and what Google calls a "Sponsored Listing" are two different things. Since this statement is coming from Ask Jeeves, i bet they are talking about the top 3 Google Adwords Select results. I may be wrong, but this is how i read it. So for example, the first 2 Sponsored Listings in Teoma would come from the first two listings in Google adwords. Guess we will just have to wait and see.
Ask Jeeves (Ask.com(R)), the second largest pure search engine according
What is the definition of "a pure search engine"?
I do not know about you folks, but ASK does not figure as second, or for that matter as sixth, in my pure referal stats.
If ASK/Google quantify the deal to be worth 33 mill. dollars per year, this is the first mentioning I have seen published on what Google's Adword Select progam is worth.
If Google's presence on the international "pure" search market is at least 20 time that of ASK (IMO), that gives some interesting predictions to Google's own revenue stream...
Incidently, nice and very human how Googleguy seems to post [webmasterworld.com] just previous to important issues..:)
The FTC moves already negatively affect Overture as most of their partners are fairly shy in acknowledging their overture content as paid.
Now this AJ change, prompted "purely by financial reasons", suggests that for the first time really, Google's PPC is competing significantly with Overture for increasing revenue for portals and other SE's.
Overture have their backs to the wall for the first time since their golden years following their partnership with AV etc.
The other second tier PPC sources should also be worried. None of them have really been able to compete with OV. Now they have Google to compete with as well.
I do too, but in a slightly different way... in our real estate firm, we sometimes "buy a sign," i.e., take a listing on less than desirable terms because A) the property has high visibility and B) doing so blocks a competitor.
Google just bought a sign.
Jeeves Chief Executive Skip Battle said its decision to drop Overture and sign on with Google was purely financial, with Google offering better terms
Having read a few other articles on this, it appears that they are banking on a sizeable updraft in revenues by switching to Google. Note that Google may have cut it's share of the take substantially to get the deal (and oust Overture). Another thing to note is that this is a press release and, as such, the projections are likely to be, ummmm, overstated.