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Currently, the store is totally optimized for Product A. It does very well in Product A related searches. It has DMOZ/Yahoo listings that focus on Product A.
Here are my options:
- Create a new domain dedicated to Products B to Z. Get new DMOZ/Yahoo listings and SE rankings completely separate from the original domain.
- Just add the products to the site along with Product A.
- Create a subdomain for Products B to Z and cross-link the two.
I'm opting towards the subdomain solution. Creating a new site/domain is too expensive, and adding the products to the site will dilute the theme created around Product A. But will having a subdomain cross-linked from the main one help or hurt my ranking in Google? Also, how should I best approach the cross-linking?
... or is there a better solution? I'm trying to optimize for Google here.
But will having a subdomain cross-linked from the main one help or hurt my ranking in Google? Also, how should I best approach the cross-linking?
I think your on the right track!
Crosslinking is domain to domain. In the case of a subdomain (a sub directory) this would be simply "linking" for navigation.
Products B to Z can actually help product A increase its ranked position my adding more themed content relevant to the overall theme of your original pages.
Make sure that use a good set of anchor text for links back and forth between products A and B, A and C and so on.
on product A page
(e.g. <a href="productB.html" title="the best description of product B">the best description of product B</a>
on product B page
<a href="productA.html" title="the best description of product A">the best description of product A</a>
Try keeping these short and to the point though.
