adword ctr

what's a decent ratio?

[Username]

I recently started this program and I was just curious. After 3 days my avg is hovering around 4%. Is this decent or should I be looking for a hole to crawl into.
I have also included our ph # in the desc. something that I have not seen anyone else do but it seems to be perfectly ok as far as their tos goes.
Have a great weekend folks and thanks again.

Username

[przero2]

it depends a lot on how specific your campaign is .. i have a campaign which has my website as a keyword and that gets over 20% CTR. on the other hand a broader campaign if it gets 1 to 2% - I would consider it fine!

[webdiversity]

Because you only pay for the clicks, anything above 0.5% will be fine. When Google start suspending words because there has been more than a thousand impressions you know you may need to do some work on your creative.

20% is awesome, 4% is very good indeed, but marry up your CTR with conversions (whatever that is, newsletter sign up, sales, visits). Depending on what you are offering will play a factor on CTR also.

[NFFC]

>hovering around 4%. Is this decent

It's not bad at all, you can play about with the ad a bit and maybe force that up.

I know at least one member here with a CTR in the mid 30's.