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A competetor of my company runs a yahoo store. The keywords for the products (usually serial and model numbers) are the same as ours. however when I do a google search on these keywords, his little yahoo store almost always comes up first. And he is a little guy in the industry i am in. Makes me wonder.
The amount of that value depends on the PR of the Yahoo page from which the PR flows, divided by the number of outbound links on that page.
There is another factor. Yahoo uses the site title for the link. If important keywords appear in the site title (with everything else being equal), a bigger boost will be had than if no keywords appear in the site title turned into a link.
For example, you're selling blue fuzzy widgets. If the site's title is Smith & Jones Blue Fuzzy Widgets, which Yahoo converts to an outbound link to your store or site, you are miles ahead when someone searches for blue fuzzy widgets. But that benefit goes away if you get listed merely as: Smith & Jones.
Name the site: blue-widgets.com (so the indexing mechanism can parse the keywords.
Name the business: Karyam's Blue Widgets (these words will be converted into a link to your store or site, important to do!)
Neither of the above is about PageRank, it's about capitalizing on how Yahoo works.
My sales have skyrocketed since singing on with Yahoo. The only thing I don't like about the situation is that my old domain (Widgets.com)ranks much lower than my Ystore URL [Store.Yahoo.com...]
I am happy with the sales, but I feel too dependant on Yahoo Store. If Yahoo decided to give up on Ystore, or My Ystore got banned from Yahoo, I Would be up a creek since it's my Ystore URL that is now plastered all over the place.
If I had it to do over again, I might try harder to promote my old domain a little more.