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Sergey Brin, Marketer of the year [marketingcomputers.com] award by Marketing Computers.com.
"Sometimes people think of marketing as something that tricks people into doing something. But we focus on the user experience," says Brin. "If the user experience is solid, then people will come back. The focus is on getting people results.""There's isn't a trade-off between share of mind and share of heart," says Brin. "You want users to care more."