Does CASE matter?

Very few top listings are in all caps.

[tlhmh1]

While it doesn't seem like the search results change when you type in a keyword several times with different case ("widgets" vs. "WIDGETS" vs. "Widgets"), but it seems like very few listings have titles in all caps.

Does Google penalize for ALL CAP TITLES?

[jady]

I have done extensive testing on this and we note that is does NOT matter. Neither does a period in an abbreviation such as saint = st or st.

Hope this helps!

[keyplyr]

> Does Google penalize for ALL CAP TITLES?

I agree with jady

> ...it seems like very few listings have titles in all caps.

It just looks tacky (imo)

[pageoneresults]

Good topic!

Professional well written titles using proper upper and lower case would be the accepted standard. A couple of years ago that would not have been the case (no pun intended).

[Brett_Tabke]

All cap words. I've wondered about it. Seems like there is something there. All cap words (one, a phrase, or the whole thing), seem to have something applied to them that pushes them down in the rankings. No far, but just a little.

[SmallTime]

Googlebot probably considers them bad taste :)