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[edited by: lawman at 5:13 am (utc) on Jan. 14, 2005]
[edit reason] No specifics please [/edit]
As for how much help, with a PR5 you would need to be high up the tree to get a good hit of additional PR. However, the main bonus is that your site is seen as more legitimate as it has been reviewed and placed in a category that the editor saw as suitable.
Another plus can be the link text that is used in the directory, it usually says 'company name' or 'site name' so if your company is called 'widget otherword' then you have just got an anchor that will help with ranking your site as widget relevant.
However, AdSense revenue took a substantial hit yesterday and today isn't looking good. In another day or two I may be able to see which channel(s) took the hit, and perhaps discern something from that.