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I have a site that are for themes for a specific mobile phone manufacturer and 2 specific model so I get excellent results on google if the name of the company is in the keywords but if there isn't (which most visitors doesn't include as with the model number it's enough) I'm not even in the 20 pages results!
I never had problems before with the keywords but since yesterday it's killing me as no one types the "correct" one. Have I been punished or something? Btw, yahoo does the same and I get only traffic for another model but the content is so tiny that I don't see why I'm first for that specific model ( and even without the company name! )
I'm totally lost as where and how to find a solution to this. Can somebody explain how's that possible?
You should being by ensuring your keyword is in the <TITLE and <H1, and then in the anchor text of as many links (including from your own site) as you can.
If you make that change you'll start to see differences and once you rise in the SERPS it becomes easier to compare your sites with others and work out what other tweaks might be worth incorporating.
It's best to start with the easy and non-time-consuming ones!
As for people not typing in your expected choice of keyword, have a look in your server logs (if you have access to them) and find out what people ARE typing - you may find you can optimise the page to catch several search queries instead of the one you expected.
I find visitors coming to one of my sites, for example, because I have a page with the name of the local hospital in it. We rank higher than the local hospital's site, so as soon as I detected that, I have them a link from my page to theirs, in case someone was bleeding to death while typing... (Sorry, bad taste comment!).
But the search logs can help a lot!
thanks for your post. i also use my logs to find what words and phrases are driving people to my site, also looking at how many pages they are reading to see how relevant my site is for that particular search.
i usually provide a summary of the page that appears at the top, which contains the keywords that I've placed in the title
one question i have is whether i should continue to list all the relevant keywords in the meta keyword section of the header. i've decided to list them there even if search engines don't presently use it. do you think it is a waste of bandwidth to have those keywords listed there in the meta tag?