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Have heard that 85% of people searching for a specific term will not look further than the first page, but is there any research showing the estimated click throughs (on organic searches) for the different positions. Am 17th at the moment for a fairly competitive, but highly relevant term.. If I can get to 2nd position lets say, whats the general concensus as to extra traffic?
When starting out I focussed my SEO on specific keywords , what i have done with susequent redesigns and tweaks is targetted a broader range. If your gonna get stuck in , " think beyond the box ". Use the adwords key suggestion tool , and other variuos tools to give you an idea. For example people looking for skydiving might use the words sky jumping ..
The traffic increase will all depend on " what " you rank for.
Having position 20 I was getting 5-10 visits a day. Reaching position 8-10 I was getting 40-50 visits a day, having position 1st-2nd I get around 200-230 visits a day.
Last month, 36 times more visitors came to the older site by searching for "Acme widgets" than came to the new site.
When I compare the two sites for traffic based on other brands of widgets in search terms, I've reached the conclusion that I could be drawing in at least twenty times the number of visitors to the new site if I could get it on the first page for those terms.
Thanks for the sandbox, G. :(
Have just found out that Atlas are conducting some research on how search engine rank impacts traffic. Although it is more concerned with paid listings, the principle applies to natural searches as well.
Don't suppose anyone has more idea of when MSN are launching their new engine? And are they really going to spend millions in marketing to try and rival G? Hope its soon as the beta version is giving me great rankings..
For the new site, I've had to go out and get as many links as possible. Yahoo shows that the new site has nearly 800 incoming links, but Google only shows about 175 of them.
It's been a very frustrating year.