Google holiday downloads.

"Give the Gift of Google"

[Teknorat]

From: [google.com...]

What's the point of this? It seems kind of silly really. I mean how many people will actually use that? They'd be better off linking to the software from the front page.

[Brett_Tabke]

Maybe - but it is a awesome marketing tool. Learn baby learn.

[EliteWeb]

It is for those who do not know about the software and features. :P Im educated, not silly :P well heh..

Or if you need a cheap stocking stuffer ;)

[Brett_Tabke]

Especially when that stocking stuffer is the ultimate in branding. google, putting google under the xmas tree? Ya buddy - that's - that's marketing!

It's about putting your brand name in front of someone on a happy occasion. Think about it. Faces sell products - smiling faces sell even more products.

[Shak]

give me $50 billion and I show ya the same, actually give me $5 billion, or even $500 million ;)

Shak

[jimbeetle]

Harks back to the low-bucks viral marketing G used when first introduced. Turned out to be a pretty successful strategy.

[Powdork]

Their slogan could be
"Give the gift that keeps on giving (away your personal information)."
Not to mention that some of these products are in beta and have already been shown to have some exploitable bugs. Ok, those two comments were because I am a little jaded by Google lately.

more objectively,
I personally don't think it is good for branding. To me, it would be like some giving me one month of AOL. It just says the gift comes from someone who is cheap and doesn't care enough to see what I might really want.

[walkman]

cheesy IMO.

[Brett_Tabke]

> cheesy IMO.

We are talking about Google:

- with the goofy cheesy primary color logo.
- with art work that looks like it was done for or by 5 year olds.
- lava lamps that harken to the 60's and the summer of love.
- the dance...lol

It's google. There isn't a "cheesier" site on the web.

[jimbeetle]

with art work that looks like it was done for or by 5 year olds

Anybody remember if that came out of the "create your own Google logo" campaign?

That was pretty cheesy, but stretched the couple of bucks to slap up some pages into a nicely sized brand awareness campaign. Done right, cheesy sells.

[rfgdxm1]

>It's google. There isn't a "cheesier" site on the web.

Retro is cool. ;)