Passing PageRank to Adsense Alternate Advertisement URL

What is a good use for it?

[au_sammy]

Hi,

In adsense(yes I posted to this forum not adsense!) you can specify a alternate URL. I have specified a blank page for future use. I noticed that this blank page has the same PR as the root of my domain.

I never noticed this before, which then prompted questions:

- Would it be better to not specify a URL, i.e. not another link to leak pagerank on every page you have adsense?

- any ideas for usage of this PR'd blank page?

[ciml]

Do you mean the content inserted via JavaScript from Google's server? If so, it won't pass any PageRank as it's entirely browser-side.

[Macro]

I have the same PR leak. I don't link to that alternate URL from anywhere else and it's got a PR of 5!

[buckworks]

So put a few links on your alternate page that point to other pages of your own that you'd like to promote. You might as well do that anyhow, because it's better than showing users a blank if the alternate page is called into action, and if PR is moving in ways that we don't recognize, it can still flow.

I'm wondering if the fact that the spider sees the alternate page's URL in the Adsense script stuff on multiple pages causes Google to make a PR guess or something?

[Macro]

Links to other pages is exactly what most webmasters have on that alternate ad ;) but it's still not a page I want PRed.

[au_sammy]

Hi,

I just checked the 4 websites that I run, and each has a high PR for the alternate url so google is obviously passing PR to it as there are no links what-so-ever to these pages.

My alternate pages are blank anyway, so I figure one way around it is to use the alternate colour instead.

So now I am wondering, text such as "http://www.domain.com/" - would this pass PR even if it is not encapsulated in A HREF tags?

Cheers.

[conor]

Our alt ads have been passing PR from the outset of Adsense. They dont show as backlinks anymore but definatly pass PR.

[madmatt69]

Couldn't you just put a noindex tag in your alternate ad url?

[Macro]

Doesn't a no index tag just create a PR blackhole?

[ciml]

> dont show as backlinks anymore but definatly pass PR.

I think I can see why. The alternate URL itself is pasted as a full URI as part of the Adsense code:

google_alternate_ad_url = "http://www.example.com";

Even within Javascript, Google does see full URIs like that.