Link to Homepage or Elsewhere?

Questing on link strategy

[consolepassion]

I have a site that sells many different types of widgets. The homepage is in the top five for my main keyword (widgets) and *most* of my sub pages are in the top five for their keywords (type a widgets, type b widgets etc). However, there are a few pages, that perform terribly, and I cannot seem to get them to improve.

I am due to do a 'trawl' for potential (relevent) link partners - would I see an improvement in the pages that perform badly if I get my new linkers to links directly to that page with 'type a widgets' in the link text, or should I carry on getting all link partners to link to my homepage with keyword 'wigets'?

Sorry if this is an obvious question...

[webnewton]

This is a good question.
If your keywords are related i.e your main page is targeting "widgets" and your not permoring inner pages are targeting "best widgets","classic widgets" etc then you should target your home page for these keywords too.

however if the inner page keywords are totally different and doean'st contain any keyword which is on the home page then it'd be better to target inner page individually. The only problem with this approach will be that you're link building burden will increase tremendously an if the competition on the keywords is high things will be even more difficult. But if you can manage nothing like it.

[Jack_Hughes]

There is nothing better for google than a quality site linking deep into your site with relevant anchor text. We got exactly that accidentally on a page that doesn't even mention the product in question and we rank 4th.

[BigDave]

I'm a big believer in deep links. I do everyting I can to make my sites deep link friendly. Nothing will help you more on the thousands of semi- and non-competitive terms.

On the other hand, I will rarely deep link another site unless I know the webmaster or there is evidence that the URL I will be using is very stable.

If you are going to try collecting deep links, you better know about RedirectPermanent and have a general loathing of changing your filenames.