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One year anniversary of the "Florida" Update

Can it happen again?

10:55 pm on Nov 7, 2004 (gmt 0)

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As we approach the one year anniversary of the Florida update, I am curious if we can expect another radical google update right before the crucial holiday season. Many of us took a beating last year. I fully recovered my pre-florida rankings by January, but many of my cohorts took a lot longer to recover. I remember there was a lot of debate on if this was an intentional move by google, or some suggested google was broken. There were many theories circulating. But, there were very few concrete answers.

The biggest question I have is: Can this happen again?

I am curious of other thoughts on the Florida Update - one year later.

5:44 pm on Nov 18, 2004 (gmt 0)

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Of course, G is a private company and they have the right to provide the results they want.

And what if they went public?


6:30 pm on Nov 18, 2004 (gmt 0)

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Yup I agree with Powdork, there doesn't seem to be any real rhyme or reason to the way G works these days. So anyone with good positioning, just as anyone with no positioning, has no real clue as to WHY things are the way they are.

Reverse engineer G? Good luck. How do you reverse engineer something that doesn't make sense?

Perhaps that was/is there goal with the serps these days though...

7:59 pm on Nov 18, 2004 (gmt 0)

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Hey Spine:

If you're relying on "karma" your SERPS are doomed.


8:22 pm on Nov 18, 2004 (gmt 0)

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Nah, not karma alone, but still, every bit helps :D

I just write with the the best english I can manage, try not to cram the site with fluff, and keep my HTML clean and simple. Most of my links have developed in an organic fashion, aside from getting links in DMOZ and Yahoo.

I think in my case I'm suffering because of a change in how redirects are handled, and it's catching me in a duplicate content filter.

All I was trying to say is, I've seen many posts of the 'my site has vanished' type, and always thought 'ya they got caught', but now I'm not so sure.

I think the good guys can get tripped up too, just a question of how and why (excluding spamming and excess keyword stuffing which is obvious).

8:50 pm on Nov 18, 2004 (gmt 0)

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Funny about the death blow site, Spine. We run simplest SEO-free site and have enjoyed great ranking/positions for the last three years.

Well, we got the death blow... Bummer. Google sent email saying to read up on their webmaster recommendations. That's much optimizing we did...

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