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Let's say I make a change to a page on my site that is intended to get it higher up the SERP food chain.
How long does Google take to pick up on the changes and move my site up or (hopefully not) down?
Is it when the cached page is refreshed?
Is it when Google crawls?
Only during solar eclipses?
When it does it shifts. I'm seeing three diff versions of serps for one client. They e-mail me each time it goes up, and each time it goes down... ;0]