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There is a huge market of selling text links. Check out for all the competitive affiliate industries. People out there happily buy it.
Don't order a Ferrari -;
I know of one site just one off the top mark, selling text ads for 1.4k per quarter year, last year a similar site with same one off top mark, would have been 2k per Month!
Nice site/s not spammy, max links per page 20.
(now full until next quarter)
A huge market for text ads so long as the green bit nearly reaches the end, midway green bit forget it.
But not as lucrative as 6/12 months ago...maybe the sb drove the price down? -;
"a man hears what he wants to hear and disregards the rest"
Not all ads are for traffic and branding. The nature of search engines and "the web" allows for advertising that is intended to have an "indirect" effect on traffic and branding.
Text links are often bought for traffic or branding purposes, but the indirect effect that these ads have on SERPs is the real reason why this is fast becoming a mainstream industry (similar to reciprocal linking).