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I have a site that has a PR4 and still doesn't get ranked in the top 50 for any of its keywords, which aren't very competitve. The pages that Google is listing above it have pageranks of PR2 - PR3.
How do the pages compare in terms of using the keywords in the body text, page title, and <h1> etc. tags? How do they compare in the anchor text of the backlinks?
Just to brag a bit, one of my season pages has been up for about a month. PR is 0, zip, null (at least as shown, I know it can have an invisible PR) but it ranks #1 for one of the two-word phrases I'm looking for, and #2 for the other.
If it can be of any comfort, the site it is part of has an evenly spread PR of 4 except for some rare pages (like the index page) that have PR 5.
However, the index page, with it's PR of 5, almost never show up in SERPs. And it isn't meant to. I'm after the two- or three-word phrases for the distinct pages on the site.
by adding &filter=0 at the end of the url in the goole seach
I'm not sure what that command does to you, but when I use it I see 30 odd pages from my site holding the 30 odd first positions. That's what happens at Google.com
Using google.se, we're number 5 without filter=0 and number 8 with it... (Three extra pages for the number one site are displayed).
But I thing you're right. There are things going on every day.
-- The site is about 1.5 y/o
-- I think I need to increase the backlinks, but I thought that ppl on here decided that this wasn't the most important issue
-- The site definitely needs more websites with higher PR linking to it, but with such non-competitive keywords, shouldn't this be a moot point?
-- It's funny actually - some of the pages that rank higher on the SERPS than this page are directory pages, otherwise their amateur pages with personal information that happen to contain my keyword
-- TJ: page titles and anchor text inbounds? got the title's taken care of, but what's important in the anchor text?
We've got good content on the entire site that takes into account h1 tags, titles, and keyword density, but haven't done the alt image text or the tools that would make G think it's over-optimized. very confusing.
thanks for the advice!
anchor text inbounds
The phrase other sites use in the link. If your site is about purple widgets you want those two words in the link: <a href="http://yoursite.com">purple widgets</a>.
You don't want <a href="http://yoursite.com">stupid gadgets</a>, or <a href="http://yoursite.com">http://yoursite.com</a>
Now, unless you are doing link exchanges, it's somewhat hard to dictate what anchor text other sites will use. And still a link is better than no link...
Since you mentioned it, I have a question on this exact thing. If my aim to is rank high under "purple widgets", but my well known company name and site title happens to be "The Original Purple Widgets Maker" would
<a href="http://yoursite.com">The Original Purple Widgets Maker</a> be just as effective as <a href="http://yoursite.com">purple widgets</a> or will that be detrimental (e.g. dilution of terms?) in the long run?
Internally I try to link as often as possible to the home page using "purple widgets", but it's almost impossible to get others to link that way when they prefer to copy the site title and there are many. many other purple widget sellers out there.
Right now our pages rank in positions 1 thru 5 for "The Original Purple Widgets Maker" but only one ranks around 20 for "purple widgets".