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I have been displaying the date/time on the footer of my site for about 4 years now (not for seo reasons, but for informational reasons). I have recently seen comments about unnecessary pinging the bots type changes should be avoided.
Is this considered bad practice now a days? Or are the bots able to effectively ignore this in their calculations.
Date and time can be useful to visitors, and it also helps when looking at a cached page to see the date (I looked at a page the other day that said "special offer today only" and the date above was 2 days ago) thus avoiding a customer issue had I tried to order the "special offer" and then had the company later tell me it had already finished.