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How long to come out of a penalty

... after I've cleaned up AFAIK

7:48 pm on Oct 5, 2004 (gmt 0)

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joined:Jan 25, 2003
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This kind of trouble is new for me but it lasts 'til 9 months now. Therefore I ask ...

Got a site from a client last december who was not present in G SERPs for his main (category) KWs and for specific 3-word keyphrases.

Took one of his many domains (which was a secondary domain before = pointing to old main domain). Put old content of category pages there, and a lot of new content at deeper pages. Set up new domain at another IP, redirected old one (301).

2-3 weeks later at page one in G for main keywords (categories of website).

Another 1-2 weeks later: buried around 200 and deeper for main KWs. Little movement until now. (For same category KWs good rankings in Yahoo, some time later. Good at G for KW +very frequent word, too.) At the other hand top positions in G for 3-word-phrases (related to that new content deep pages).

Tried a lot, clueless at last.

Then my client liked to inform me that there were other domains - some with the same content as that category pages (which were buried) - , and some just redirecting w/o some 301 stuff or so. Some of the latter had bad inbound links (link farms, PR zero - my client said he had another SEO specialist before ...).

I had a lot to clean up, and I'm not sure if I know everything he or somebody else did in the past.

Here are my questions:

Would you continue? (he's paying, though ...)

More important: Supposed I've cleaned up everything - will the site come up? How long would you think it will take to come up?

Does it any harm that the site is well optimized with on-page factors, some inbound links - not too much until now (I'm chary with that until I know what's gonna happen ...)

Should I build a new site? If so: has the content iof category pages to be changed?

Ah, I forgot: He's doing a lot in Adwords for his main (category) KWs.

Right now he get 55% conversions from Adwords, 45% from SERPs (Google related - Google conversions together are 57% of all conversions).

THX for sharing your experiences.


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