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was the most popular about a year ago. Although now it does not seem to matter as much. The weighting on the domain and page names seems to have been reduced.
If you are trying to establish a brand and get the surfer to revisit the domain then it is my suggestion that you go with :
I find that not many people type in the "dash" when remembering a domain. The "dash" is also quite often difficult to explain when spelling out a domain verbally and thus it can hinder word of mouth referrals.
I am bias however. My brain has been programmed to associate the "www.keyword1-keyword2.site.com" with spammy sites.
a) pages on the root domains
b) The subdomain pages
and what link stucture would be best when using subdomains
90% of our pages are product pages
My content is divided like this
Section -> Chapters -> Paragraphs
eg. Widgets -> Blue widgets -> Light blue widgets
Should I give every paragraph their own page?
In which case it would be:
Or am I better off putting all the paragraphs on one page?
Which, ofcourse is closer to the root, but make for quite large pages.
Or should I try something like:
Basically 3 questions:
How far from the root can I go?
How bad are large pages?
Does it help or hurt to use the subdomain as well?
To be Taken into consideration (with moderation) when designing a new site as it currently boosts Keyword/Phrase prominence a little but it is not worth renaming all your pages for the little benefit. Most probably by the time your new file structures and newly optimised page names have been indexed the Algo will most probably change and end up working against you.
Higher ROI with fresh content and relevant links.