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Google and Link Structure on site that is being built

What is the best time to start link building for my site?

8:07 pm on Sep 21, 2004 (gmt 0)

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I am in the process of building a new site.
It is a site with a dozen categories and in each category there are about a dozen pages of content for that category.

I know exactly what these content pages are going to be about and have temporarly linked them to the index of the site until I have them developed.

As I develop these pages, I link them to the correct place but my question is this:

Would it be a mistake to start promoting this site so that it can start getting some SERPS for the pages that I already have developed? Would google not like the fact that there are a lot of links that go to the index although later they will be linked to their own pages?

I hope I've explained this in a way that is understandable. I'm just trying to figure out if promoting a site before it's finished with a lot of links that are going to be changed is ok as compared to starting to link build and promote once the site is totally complete.

Any insight greatly appreciated. :)

11:07 am on Sept 23, 2004 (gmt 0)

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WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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All other things being equal a general site link hierarchy should be visualized as a pyramid with anchors where top level pages support lower level ones.

e.g. a top level "computer parts"

Supports 3 lower level pages

"used computer parts"
"new computer parts"
"refurbished computer parts"

The top level page is in return supported by having a link on every page (main nav) where lower level pages (by being far more specific) compete at a lesser degree and do not usually need much support to rank well.... where broader terms need all they can get.

You could also have another section (pyramid) as "computers" that follows the same design

e.g. a top level "computers"

Supports 3 lower level pages

"used computers"
"new computers"
"refurbished computers".

...and your titles, and text would add the on-page weight according to each page topic.

As to your second question: Sure why not! The fact that the moment you start - it isn't going to rank but you can get Googlebot there "as you build"... and the value of this is "catch the fresh wave" or a bump up every few days in results as Google find new and rapidly changing page content.

CAVEAT on this: "be sure that your level of development is fairly rapid" - as there is nothing worse for a new website than getting exposure well before it's ready.

With a little practice you can have the final touches in place and have it ranked top the next or same day.

4:18 pm on Sept 23, 2004 (gmt 0)

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On one hand, early marketing of the unfinished site saves you time, on the other hand, the first impression is vital.

Some directories could refuse to accept an unfinished site, and visitors click the next link.

Once your site/brand is conceived as low-quality you'll have a hard time convincing people of the opposite.