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1) "Honestly, it is going to be at least a year for you to see any decent results unless you purchase Google Adwords. Google is pretty much a Pay Per Click search engine now, unless you've been around for a year or more."
2) "I realize it has been 6 months and you have spent over $20,000 on your site. Unfortunately, no amount of money is going to make you rank in the "pure" results. I sincerely apologize for telling you that I thought it would be 2-3 months. I was wrong."
3) "You are asking when your site will start making money? I have no clue, because there is this mysterious "sandbox effect" going on at Google. I know my answer sounds like "smoke and mirrors", but I mean this sincerely, and I don't know how long it will take for things to change."
4) "I'm very disappointed that you have decided to stop using my services and instead are now using spamtheseachengines.com. I've tried to market your site using knowledge I've gained with over 6 years of experience, and unfortunately there is a major delay in seeing the results that I expected. I still believe you are going to benefit, even though spamthesearchengines.com is going to get all the credit."
What are you telling your customers?
That's not true. I am in travel indusctry, watching on mostly two words phrases. Google Serp are sill better than Yahoo and MSN results. By the way, Yahoo has many spam sites in its Serp.
sure, SRs for queries such as "online casino","mortgage quote" etc definitely will have no crap :)
but try to type any non-commercional keyword, or not so "popular" keyword :)
as for me, i like to use adult keywords for SRs quality tests. and i can tell you, that they are 99% full of #*$!. even not spammy #$%^ (anyway adult spam as well as gambling spam leads to real content), but useless #$%^. such as messageboards, blogs, etc.
i can understand that crappy results for keyword "online casino" will give more hits to AdWords, but also those crappy results for keyword "my favorite dog's photo" (with it's AdWords for Gift Baskets :) ) will be totally useless. so who needs this? there are tonns of keywords that are really useless for PPC (i will not pay even $0.01 for keyword "aaz's homepage".
and at last.
i'm almost sure that owners of google are just working for money, and they don't care problems of "average SEO" or "average user" :)
[edited by: eelixduppy at 6:01 am (utc) on Feb. 18, 2009]
In the same way the Viagra cash cow got culled when PPC engines stopped allowing people to bid on the brand keyword, the lifetime of traditional organic listings is limited.
Just as the definition of cloaking should be changed to include "hidden text". So too the definition of "spam" has become equally hybrid.
I could build an affiliate site that has thousands of pages. Each one being targeted to a specific keyword to deliver to a specific page and that is targeted optimisation, Or it is targeted spam, Or is it just a programmer having a bit of fun at the weekend?
At the end of all this, I just feel sorry for the small businesses that sell mass products , because some of the affiliate/price-comparison portals know a thing or two about optimisation, and they've also got the budgets to ride the PPC wave!
I did a small study for a range of top hotels and the rates that could be found for a 5 night stay across the search engines. It won't surprise any of you to know that in nearly all cases the best rate for the stay was found on the hotels own website. Some of the affiliate sites were almost 200% more expensive. The guy looking for the best price on his computer is not going to do the research so he'll just see the "guarantee" on the sites. Which pretty much means nothing.
Niche markets should still be prosperous though.
Moooo, bye bye little guy.
It's never been easier to rank pages in Google than it is right now.
What a LOAD. I think the correct statement would have been:
"It's never been easier to spam google then it is right now".
Those taking the time to actually BUILD a site with unique content/no linkfarms, etc., are DEFINITELY playing much more of a waiting game.
As far as what to tell customers, it goes back to the same things that always resurface after a big shake up or when times get tough. If you're in for the long term, make a balanced, well organized plan that includes (but is not limited to) paid marketing channels. If you're in it for the short term, and/or if spamming is a larger part of your strategy, be very clear that it's a high risk, but potentially high reward, aproach. Either way, build diversity into your plans.
I read the first 3 or 4 pages of this thread on saturday and was terrified, because we're about to launch a big site which WILL ( :) ) earn me big bucks over the next few years.
I got back from my parents on monday, made a small site on tuesday and linked it from my existing site (PR 4, 66 backlinks showing up in google). I just checked today. New domain is indexed, cached version dated 21.09 (wednesday).
It's quite striking that all the techniques that used to be really successful on Google now seem to work much better for other SEs.
Now. This client is one of those deals where I get payed when showing results. On G and MSN. I'm still telling them we will get there though. ...just give it a few more weeks...
However, with another, much larger site that is allso almost exactly 5 years old it takes a couple of days to rank as #1 for new pages with relatively attractive keywords.