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jumped 46 places for a main keyword, from 55 to number 9. I checked the popularity of this on my newly found overture tool and it gets 150 000 searches with them a month
1) What % of people on average click on the 9th SERP result?
2) How many more searches are done on google in relation to overture ?
Some say if you're in the first 10 or 20 of results don't make changes, but is there enough of an increase to take a risk and try for higher?
Related to his second question, how closely does Google traffic with a good ranking relate to an estimate using the Overture figures?
Nah I think its more than a coincidenence, I have heard something like arond 60% of people click on the first SERP...
Im sure there are some trends to be ironed out here
And it all depends on the search term and the time of day and day of the week - on weekends, ranking #22 on "sex" or "porn" might bring more traffic than ranking #2 on "book reviews" or "solutions to <school set text>", but it might be the other way around during the week.
but nonetheless when billions of searches go on i am sure there are rought percentages for each SERP position on 1 through 10, naturally on a search engine that returnes 10 queries a time :)
Im sure someone will know if there are rough percentages for each SERP, it would be good to know what cut of the pie your getting for each keyword
I don't think just being on page one is good enough ... but I suppose it depends upon what you are selling and who the target market is. If your market is geared towards the "shopper" types who check out everything before buying ... then I guess first page is good enough.
People who buy my products tend to just stop looking once they've found what they were looking for.
If that is right, and the answer to my question two is google is 5 times bigger then im gonna get a heck of a lot more returns for one SERP result
Keyword in overture = 131000 searches / month
Hypothetical google figure = 650000 / month
Number 9 ranking = 0.5% of surfers will see me according to the above URL
hmmmm. If statistics prove true then april is gonnna be a good month.....
Could this just be because 7Search is one of the worst search engines ever to disgrace the Internet? I think that you should just ignore 7Searches 'statistics'.
<Snipped URL ~Marcia>
(edited by: Marcia at 7:20 pm (utc) on April 7, 2002)
In my experience - dropping from just #1 to #3 yields a 66% drop in traffic.
Look at the site that has the word themometer in it for the most popular adult term there is (three letters - ends with x - begins with se.)
It has a public counter on it.
In my view - anything on the second page or below is almost useless. I deal in a different market than many - one that is characterized by excitement - so things are different. However - I have and do run some regular sites as well.
In my opinion - that 7 search thing is probably close.
1st one is a two word phrase gives 52,000 impressions according to google.
# of visits per day according to wlizer 6100
2nd one is a one word phrase that gives 173,000 impressions per day according to google - only 4,000 visitors per day.
I ralize that google gives results for word x = word x + anything so if you type in dog. You get the results for dog collar, dog wlaks, she looks like a dog,...
In that case - I checked two - two word listings that are somewhat unique as most people only search for them - and checking my stats seems to bear this out.
listing one has 6,000 impressions a day (49% of visits to my page used this term) = 400 page views a day according to wusage.
listing two has 14,000 impressions per day and 600 page views per day according to wusage. 43% of visitors found my page using that two word term.
These are on two different servers using two different stats programs.
ROunded google's stats to nearest 1000 and mine to nearest 100.
Assuming that the Traffic sent from search engines follows the same distribution (and is directly related to position), And I believe it should be.
Then the total traffic sent to the #10 ranked site will be 1/10 the amount going to the #1 ranked site and about 1/3 of the total:
Total Traffic of first page of results =
x+ 1/2 x + 1/3 x + 1/4 x + ... + 1/10 x
Therefore, first result gets about 1/3 of whole page. (People may click on multiple results)
What I'd like to add from my experience is that it is really relevant if there is any competitor who has booked the sponsored-link for that specific keyword. One of my customers uses the sponsored-link.
Last month (before the google-update *gg*) we had a vey interesting situation to find out about the CTR on google-serps:
He booked the sponsored-link (a competitor booked a second sponsored-link under his SL) and on the real serp there was his site showing up at #1 for the keyword.
His Sponsored Link had a CTR of 11%, the Pos. #1 real Link had only 5,5%.
This is my humble conclusion:
- CTR on the 1-5 Position are a little bit lower many poeple wish
- the sponsored-link does highly influence the ctr on the real serp. i think that we are all to much in the field and not representative for the normal user: many users will click on the sponsored link without even realizing that it is an ad.
- a drop from #1 to #6 (outside the screen-visibility for most of the pc monitors without scrolling) drops the amount of referrers dramatically.
what I would like to ask: Do you have any secure numbers of PIs (search requests) google has a month?
- in germany only?
that would be very useful.