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If a Google user pulls up ten results and nine say
"Buy widgets, at low prices, in our secure well-stocked on-line shop"
and one says
"Wigdets and stuf get them from me" (sic)
then I know what I'd do.
You don't say where in the SERPS your pages lie, but customers have limited time to browse, and I, and I know many others, will even discount the top ranking site if the snippet looks uninviting. Ones further down the list go too, if the snippet doesn't look like THE page to meet my needs - I don't have time to learn my way round 20 sites in order to buy something - I'll go for the ones that look good.
Panacea, DerekH is also quite correct to point out that you haven't even confirmed whether your 160 pages are indexed or cached by Google. (the tool bar might be guessing your pr for example)
Essentially theres not enough info in you post to make comment. (Are all your links going to the homepage?)
Anyway if you haven't already, my suggestion would be to view google's cache of these pages to see if they are being indexed as you would want and if they are, then to look deep into serps for your key phrases too see if you are actually there.
Hope that helps or at least gives a start
I have sneaky feeling its 24 7 ie open 24 7.
The good news is that your site doesn't seem penalized. The SE's just don't like it because, sorry to be harsh, the site is just like hundreds of thousands of other sites on the net today.
Looked at your site and have to agree with the previous post about being lost in the flood of similiar sites.
A couple of things you might want to consider.
Get the hyphenated version of you domain "24-7" so you get your message across. Also, build your message to captilize on being available 24-7. It is not clear what 247 means.
Do yourself a favor and read "Don't Make Me Think". I found myself having to interpret what to do next. Do a little research into the difference between scanning and skimming by the user--both processes are hampered on your site.
It's clear that you've 'over designed' the site to be SEO and the user has fallen between the cracks.
This is a very long shot but you put " lang="en-gb" all over the place.... but you are a .com. Now if your site is on a server outside the UK, then there is a possible conflict here. Although google worldwide searches should rank you, the suggestion you are "en-gb" focused may work against you. A 'worldwide' search not only pitches you against the whole world, but then you are indicating you are primarily UK focused. For "UK only sites" on google, you may not qualify as a .com hosted on a foriegn server. I know this is full of" its and buts" but just an observation.
If you are buried 5 pages down, then you are not going to get much traffic!
That said, a retail site I have run has pr 5 home page, and gets about 800 referrals a day. It does have a lot of diverse content (big catalog > 10K products ), typical referrals usually have 3 or 4 keywords, except for one keyword where they are top dog.
Decide on a key phrase, and if it is the one your site is named after that is in most of the inbound anchors I saw (only checked a handful) then optimize your page for it and get more inbounds with the term in the anchor. Once your main page has solid foot hold on some ranks, you can then work on getting individual subpages to rank.
The problem arose because the term they hoped people would search for and desgined their pages around was an industry only term, but they were hoping to sell to the general public who would only use that industry term to search for something completely different.
When you searched for the term the general public were likely to use to find their products they were of course no where to be found, hence no sales.
Get creative and target what might be trickling in small amounts of traffic. Do your best, that's the best advice I can offer :)
The answer is quite simple - you do not rank well for competitive primary keywords in your industry, and worst yet, you also do not rank well for less competitive secondary and tertiary keyword phrases. That is why you don't get any real traffic.
Your site of 160 pages is a small site, and imho, "very small" in the eye of Google. PR5 homepage and PR4 internal pages are good, but they aren't the warranty that you will get any traffic. Also 240 incoming links do not mean anything.
I guess the main problem in your case is "the lack of right keywords targeting for your websites". It might be too narrow and not wide enough, so if that fails then you would find yourself in this situation of getting zero real traffic.
The best solution is to review all your keywords strategies. Find some market leaders in your field and study the keyword terms that they target, especially the secondary ones.
(the tool bar might be guessing your pr for example)
Google doesn't guess PR anymore .... in fact it doesn't even update it anymore!
160 PR4 pages yet I get NO traffic from Google
PR doesn't mean anything these days in the ranking algorithm sense. It maybe contributes 0.00001% to your current ranking. If you site is unoptimized for your keywords then PR9 won't give you a number one spot.
Not true internetheaven I have pages that are not indexed and are showing green on the toolbar. :) (admittedly they are dynamically generated but I had assumed this was the case with the site in question as it was a shopping site)
On another note, I have 8 other sites that are in different industries. Some of these are a lot more successful than the shopping site that has been discussed here. However, I find myself spending 90% of my time these days looking for good link exchanges and not developing sites. I have been using the services of LinksManager, this is very helpful tool and time saving device, especially for someone like myself who does not do any database work. But the irony is that Google’s web master guidelines are specific about link exchanges: “Create a useful, information-rich site and don't participate in link schemes designed to increase your site's ranking or PageRank” I wonder what other webmasters thoughts are on LinksManager and whether or not anyone believes this tool violates Googles guide lines in any way?