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Do PPC Ads Count as Backlinks That Increase PR

settle the question

     
7:02 am on Aug 29, 2004 (gmt 0)

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In one thread, Greenleaves wrote:
PPC links never add to your PR. Your incoming links, which is the basis of your PR, is calculated solely on plain html links on either image or text. All of the PPCs I know use tracking devises on their links, so that google will not count those links as part of your PR.

[webmasterworld.com...]

Yet in another thread, ByronM wrote:

goclick is a cheap way to get some listings.. i wouldn't hedge sales on it, but it will bring visitors and cheaply. Plus it helps in ranking because alot of goclick sites are directories and links so as googlebot finds them it shows up.

(same with any ad for that matter.. i must have 20k links to one of my sites from overture, kanoodle, brainfox, google, goclick and other ppc links)


[webmasterworld.com...]

Who's correct?

12:42 am on Aug 30, 2004 (gmt 0)

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Aw, c'mon....anybody?
It's a pretty significant concept. Think about it.

Somebody please weigh in.
Please

1:21 am on Aug 30, 2004 (gmt 0)

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PR is not what it used to be. Ignore the supposed PR implications and go with what you consider an Authority Link, PPC or not.
1:42 am on Aug 30, 2004 (gmt 0)

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Don't count on PPC campaigns to deliver a PR boost. It's not impossible, depending on how the links are formed, but the only time I have seen PPC links show up as backlinks it has been from obscure niche PPC networks that were way too specialized for anything I promote.

Well-crafted PPC campaigns are good to have in your mix in any case, so tweak your PPCs so they have a positive ROI in their own right, and if there are any PR benefits, consider that a bonus.

10:08 am on Aug 30, 2004 (gmt 0)

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It depends. Is it done with redirect? 301 or 302? ...
10:28 am on Aug 30, 2004 (gmt 0)

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This is an interesting question.

I have noticed [webmasterworld.com] PPC listings sydicated on directories and such-like showing as backlinks and proven to be passing PR.

What I found to be more interesting was that Googlebot wasn't actually crawling the tracking URL within the href attribute of the <a> tag, but was following the URL displayed within anchor text.

<a href="http://www.ppcenginetracking.com?trackingurl=redirect&target=www.destination.com&and-add-some-variables=to-make-this-more-difficult&to=spider">http://www.follow-me-gbot.com</a>

So with links like the above [follow-me-gbot.com...] gets spidered and receives PR.

10:33 am on Aug 30, 2004 (gmt 0)

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One of my site is ranking high on Yahoo after joined PPC. No changes to google SERP.
10:59 am on Aug 30, 2004 (gmt 0)

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Yes, a very interesting thread.

Can spiders follow non href links?

It has been previously stated that if the url appears as even part of the href url (as part of the redirect querystring url) then Google can still follow it. But, PPC url strings do tend to be encrypted in some way and do not usually have the destination url anywhere in the querystring.

Espotting does include the destination url as part of the querystring (some forum users have stated that this is enough to pass PR). Some other PPC services have a mention of the destination url to be displayed on mouseover in the status bar (e.g. Mirago).

If it is the case that Google and/or Yahoo does pick up pages based on PPC listings, then that opens up a whole new area of getting new sites seen by engines. Plus, what a cheap way of getting some deep links located.

The plot thickens ...

Dayo_UK

11:19 am on Aug 30, 2004 (gmt 0)

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I launched a site a while back where I only used PPC - the site had no backlinks.

The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.

IMO it also works by getting listed in natural search engine results aswell - not just PPC. EG - if you do a search on your domain name you will probably see it being listed in lots of these directories (who use Teoma, Inktomi (not so much now as directories that use Inktomi seem to get banned quicker), Google etc as back fill.)

Worth remembering/considering if you ever think that some of the smaller crawlers dont bring you any traffic or benefit and you ban the bot?

11:29 am on Aug 30, 2004 (gmt 0)

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> The site appeared in lots of the directories(spam search sites)

They linked to you flat with your URL, no redirect?

Dayo_UK

11:47 am on Aug 30, 2004 (gmt 0)

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Oops - sorry for confusion.

These directories used the results of the PPC company - eg PPC Affiliates. So the link was coded as per the PPC sites link eg something like - www.ppccompany.com/script/id=vnkrenbkjnbtkjb

The only place the url appeared on the page/source was in the blurb as the results showed: Title, Description and proper site url - but the link went to urls as per above.

Hope that make sense.

3:38 pm on Aug 30, 2004 (gmt 0)

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Do you rank in organic SERPs as well? Or was it only that Googlebot actually crawled the site?
4:14 pm on Aug 30, 2004 (gmt 0)

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if you do a search on your domain name you will probably see it being listed in lots of these directories

Yes, but that's not necessarily the same as being counted as a backlink, or passing PR

Dayo_UK

10:27 pm on Aug 30, 2004 (gmt 0)

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dirkz

IMO Googlebot crawled my site as I was a PPC advertiser with another search site - this search site had it search engine results (including PPC - eg me) listed in directories which were crawled by Google - I think Google found my url based on the domain name appearing in the ppc search results (not as a backlink - but just text eg not in href)

Buckworks.

It depends - can Google follow/crawl urls that are not in a href? who knows?

8:23 am on Aug 31, 2004 (gmt 0)

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can Google follow/crawl urls that are not in a href? who knows?

Me! See above.

8:33 am on Aug 31, 2004 (gmt 0)

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I think it does (crawl). But does it assign PR too? That's the question.
8:42 am on Aug 31, 2004 (gmt 0)

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I've seen it happen.
10:15 am on Aug 31, 2004 (gmt 0)

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> I've seen it happen.

What about PR?

10:31 am on Aug 31, 2004 (gmt 0)

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As an aside, can anyone tell me why PPC ad redirects would not be blocked by a robots.txt file? Logic says that would be standard practice if you didn't want your click logs full of spiders.

The only other way would be filtering them after the bot hits them, but that sounds like shutting the gate after the spider has bolted :)

10:59 am on Aug 31, 2004 (gmt 0)

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yes, PR passing. Read the thread in the link i posted above.
12:04 pm on Aug 31, 2004 (gmt 0)

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LOL

desperate try by dying PPC?

2:35 pm on Aug 31, 2004 (gmt 0)

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LOL
desperate try by dying PPC?

Hi Rytis...can't quite understand you.
Could you please expand your comment?
Thx.
3:56 pm on Aug 31, 2004 (gmt 0)

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go with what you consider an Authority Link

Please explain...you mean get backlinks from autority sites?
4:23 pm on Aug 31, 2004 (gmt 0)

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sorry Lucky for not being clear.

I think 1st post is just clever URL-drop.

Another made-up thread with URL-drops (same people, different names?):

[webmasterworld.com...]

The topic has been discussed here: passing Google PageRank [google.com]

R

5:51 pm on Aug 31, 2004 (gmt 0)

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rytis, I think you're missing the point.

Or maybe I am.

?!?!?!?

6:08 pm on Aug 31, 2004 (gmt 0)

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rytis, I think you're missing the point.
Or maybe I am.
?!?!?!?

Adam_C:
Apologies if I'm being some sort of pseudomoderator here, but these cryptic, dangling posts are kind of pathetic.
Care to quote or otherwise actually address what you are referring to when you comment upon a previous post?
It sure would be helpful.

(.glad you you and rytis aren't writng user interfaces or commenting my site's code.)

Point...about...

8:42 am on Sept 1, 2004 (gmt 0)

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LC:

If you read what I've posted you would understand.

Read your sticky - if you want to have a go - do it privately. I'm just here lending my knowledge and experience to your thread.

8:54 am on Sept 1, 2004 (gmt 0)

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Dayo_UK>>>

I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.

I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.

Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)

[edited by: brizad at 8:57 am (utc) on Sep. 1, 2004]

8:55 am on Sept 1, 2004 (gmt 0)

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I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.

I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.

Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)

8:55 am on Sept 1, 2004 (gmt 0)

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I launched a site a while back where I only used PPC - the site had no backlinks.
The site appeared in lots of the directories(spam search sites) that link to their own serp results and Googlebot crawled the whole site. Therefore, I strongly believe that Googlebot can follow non href urls.

I've had sites in development that don't have a single link or PPC to them but g-bot (and others) still finds them. I've always assumed that g-bot spiders the registrars and whois. That is the only logical way that they would find these sites.

Or on the other hand, maybe G has some sort of random word/URL generator that tries every single word combination possible and it just automatically goes to that random URL to see if a site is possibly there. I think the it is probably the former though. ;-)

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