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Are you ready for Christmas?

What you have now is what is going to rank

     
4:21 pm on Aug 24, 2004 (gmt 0)

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Seeing as how long it takes for things to do well in G theses days I was thinking that the big push should be done right now. All the links you get in August should help you in November and December. If you are adding tons of new pages it takes a month or two to get in and start ranking well. The quickest I have seen lately is about 3 weeks and that was on an old site with great backlinks and lots of spidering before I added the pages. Whatever day you think is the start of your rush have everything ready 2 months ahead of time. Don't try to get some popular word G may cut you at the knees. Work on lots of smaller terms that convert well. Keep your pages small and at least 15% different if you create a bunch of them.
4:28 pm on Aug 24, 2004 (gmt 0)

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It's hard to go after things for the x-mas holidays. Google will decide which terms are profitable and cut them big time in their SERPs. They will make sure everyone is pumping in those adwords.
4:29 pm on Aug 24, 2004 (gmt 0)

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Hey - I'm ready for next Easter....

<grin>
DerekH

4:40 pm on Aug 24, 2004 (gmt 0)

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Good advice ogletree. My prime time is Sept-Nov and have been spending much of the summer trying to get everything set. It's been worth it as much of what I've done is now starting to pay off just in time : )
4:46 pm on Aug 24, 2004 (gmt 0)

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I don't know that anybody can be ready after the Florida update last November. Google is probably planning on fattening their wallets even more with a trip down memory lane.
4:57 pm on Aug 24, 2004 (gmt 0)

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You can be ready. Don't bank on general terms. Florida did not hit the smaller terms. If I did what I am doing now last year I would not have been hit by florida at all. If you sell something decide what you can afford to sell per sale or lead or click and start an affiliate program. There are lots of great publisher out here that are good at this and will send you traffic if you pay the right price.
5:57 pm on Aug 24, 2004 (gmt 0)

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If you are adding tons of new pages it takes a month or two to get in and start ranking well.

That depends on your PageRank. More PR, faster inclusion in SERPs...

6:02 pm on Aug 24, 2004 (gmt 0)

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I'm just saying worst case scenario. I have high PR sites and the quickest I have seen 2000 new pages added at the same time all be indexed is 3 weeks. You can get it quicker. I can get one page in one day if I hit the spider cycle just right. You should not plan on best case scenario. If it comes fast then great.
6:10 pm on Aug 24, 2004 (gmt 0)

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I'm putting one up this week trying for XMAS we'll see how it goes.
6:17 pm on Aug 24, 2004 (gmt 0)

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>>>Hey - I'm ready for next Easter....

I ya.... I got all the holidays covered, year round.
The only thing we need to do is get extra staff in the shipping department.

7:54 pm on Aug 24, 2004 (gmt 0)

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This year will be different...instead of sudden death like what happened last year on November 16, 2003 (Florida Update)...this year will see a "comparison site/directories creep" starting now...(I am seeing this in one my sectors)..

This way Google can gently dial in their algo tweak so that folks will be forced to up their Adwords spending...and their won't be the sudden changes like last year...

watch for it..

8:44 pm on Aug 24, 2004 (gmt 0)

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>This way Google can gently dial in their algo tweak so that folks will be forced to up their Adwords spending...and their won't be the sudden changes like last year...

>watch for it..

Sounds like a reasonable prediction to me. After all, Google is in the business of selling Adwords.

9:21 pm on Aug 24, 2004 (gmt 0)

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I'm laying out plans for a new site, and sad as it is, it won't be anywhere by Christmas (unless I get very lucky and twice as busy - and my luck and work ethic are in a low swing right now).

I'm concerned about a repeat of the "Florida massacre". To that end, I've expanded our visibility beyond Google, as well as within Google (more keywords, better titles, new pages).

Been saving a few pennies on Adwords too, moving my costs down while keeping the ads up. I expect the costs may have to go up some for the holidays, since everyone else will most likely be jockeying for better visibility too.

9:55 pm on Aug 24, 2004 (gmt 0)

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'Sounds like a reasonable prediction to me. After all, Google is in the business of selling Adwords.'

Errm no, I think G is in the business of providing search results first adwords second.

If they start to forget that.....

10:20 pm on Aug 24, 2004 (gmt 0)

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Google is in the business of selling Adwords, which is enabled by providing search results.

Adwords is their business, basically their only significant business.

As a pubic company, Google now exists solely to maximize shareholder profits. Anyone telling you otherwise has been brainwashed by their own MBA ethics course.

To the extent that providing lower quality search results generates more profits than high quality results, taking into account both short-term and long-term financial impacts, it is Google's responsibility to do so.

Therefore, tweaking their results for the holidays is a legitimate and smart strategy.

10:24 pm on Aug 24, 2004 (gmt 0)

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>Errm no, I think G is in the business of providing search results first adwords second.

And how much money does Google make if I search using Google, and click on the SERPs rather than the Adwords? NONE. From a business perspective, Adword buyers are the customers, and searchers are the *product* being sold. Of course, if the quality of Google's SERPs gets so bad that the searchers go elsewhere, they are gonna lose Adword revenue.

This would suggest that Google should put the priority on having good SERPs when the query is informational, and the person is not looking to buy, and having mediocre SERPs but highly relevant Adwords when a searcher is looking to buy something. Simple economics.

7:36 am on Aug 28, 2004 (gmt 0)

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Let's hope gasoline prices head north going into the shopping season. Higher gas prices should translate into more online shoppers.
8:35 am on Aug 28, 2004 (gmt 0)

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> If I did what I am doing now last year I would not have been hit by florida at all.

So what are you suggesting?

- Targeting smaller phrases and more of them.
- Building up an affiliate program.

What else?

9:56 am on Aug 28, 2004 (gmt 0)

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>> translate into more online shoppers.

Higher gasoline prices will lead to higher shipping costs too.

11:31 am on Aug 28, 2004 (gmt 0)

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To the extent that providing lower quality search results generates more profits than high quality results, taking into account both short-term and long-term financial impacts, it is Google's responsibility to do so.

As far as I can see, very few public companies look very far into the future nowadays.
The next quarters results being the only thing that really matters.

With this in mind, I would expect Google to grab as much cash as possible while it can.
Google will not be king of the hill forever.

11:40 am on Aug 28, 2004 (gmt 0)

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November 16th starts the WebmasterWorld Conference, last year on the 16th November the Florida Update started, coincidence?

I believe the whole speculation about what to do now for Christmas is going to be difficult if there is a Florida like update in between (maybe a "Vegas Update"?)

but we should start now anyway...

cheers
viggen

2:21 pm on Aug 28, 2004 (gmt 0)

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For a lot of people .. the first major event to start preparing for is Halloween.
9:04 pm on Aug 28, 2004 (gmt 0)

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You can easily make a web site now and be indexed in time for the holidays. I created a web site a few months ago, linked to it in signitures on some high PR message boards, and with in a day the site got deepcrawled, even though threads don't get PRs.
10:18 am on Aug 29, 2004 (gmt 0)

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> and with in a day the site got deepcrawled

It can be very different nowadays to get crawled and actually rank for something :)