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Google and moving to new URL

         

royalelephant

12:18 pm on Aug 19, 2004 (gmt 0)

10+ Year Member



I'm getting ready to move the content of my site from its original obscurely-titled domain name to a new one with a related keyword domain name, and I want to make it a Google-friendly process.

(The keyword domain will also be hosted by a more robust web host that offers better service and features.)

My first question is what are the pitfalls of moving my content? And what's the best strategy for moving from old to new: a migration of content, or a bulk and wholesale move, cutting off the old and turning on the new?

Pimpernel

1:13 pm on Aug 19, 2004 (gmt 0)

10+ Year Member



Definitely leave the old site there for a period of time. Google caches web sites' IP addresses and does not do a lookup every time. So, if you close one down and open the other there is a possibility that for a period of time google will be going to the old server and not finding the site and then it may remove you from the index.

Much of what I have said above is conjecture, but it makes sense and the point is that there is nothing to lose by leaving the old site there.

jdMorgan

1:39 pm on Aug 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This topic has been covered in depth here at WebmasterWorld. You might want to try this search [google.com] to research the issues.

Jim

4string

5:38 pm on Aug 19, 2004 (gmt 0)

10+ Year Member



From my own bad experience recently, I highly suggest leaving your old site up. I redid a site that was ugly and had little content. I added tons of useful original content and got a keyword domain and my site went from #3 to #30 after a month of being totally out of G. I didn't think the rank would get worse since it was an even better site. There are hardly any sites above mine that are even relevant to the common keywords. Though a lot of pages above me have links to my site and is why they are even coming up in those searches.

Yahoo was no problem. In fact, I've switched to using Yahoo for searches because of this. I didn't realize Yahoo's searches were so much more relevant. I hadn't used anything but google for years.

Don't do a 301 until the new site is ranking well.

Powdork

2:33 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's bad. Moved eight weeks ago and still no proper rankings.

synergy

5:06 am on Aug 20, 2004 (gmt 0)

10+ Year Member



Powdork.. wait about another 2 weeks. It took 10 weeks to the day for mine to turnaround.

Powdork

5:21 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thats good news, sort of. Actually, it's been since 6/6 which makes it 10 weeks and 4 days.

claus

7:41 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've got a small question for those who have experienced this lag:

1) is it "only" the rankings that takes two months to get back to normal, or
2) is it also the indexing of the new domain that takes a full two months?

I'd personally expect the indexing of the new domain to be faster, unless

a) you've got a really huge site, and/or
b) you've got many low PR pages, and/or
c) it's a brand new site you're moving (for some odd reason)

So, typically, the front page and level 2 pages would be re-indexed within, say, from one day to two weeks (for an "established" site), and the rest of the site would follow a bit slower. All assuming that you've done everything "by the book", of course.

Powdork

7:49 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



indexing happened almost immediately and the crawling patterns seemed very similar to before the move. Even though Google crawled the pages right away, the site:www.mydomain.com query produced a little more every few days. With Yahoo, they used Google's index for a while before they switched to their own. They haven't removed the pages from the old domain from their index and for some reason they still don't have the homepage indexed.

claus

8:04 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



New post, as this relates to the original question posted:

>> And what's the best strategy for moving from old to new: a migration of content,
>> or a bulk and wholesale move, cutting off the old and turning on the new?

Bulk and wholesale. If you can, move all the pages to your new domain, but leave the front page off-line so that the domain doesn't answer until you've tested that everything works.

Then, when everything's tested: Open the new domain and make sure you put up 301 redirects [google.com] from the pages on the old domain to the pages on the new. This is the critical part - those 301's are essential. Leave the 301's for as long as you can: Preferably forever, but at least one month.

If you really wish to do a migration, you will have to be very experienced. During this process you will have an increasingly larger proportion of the links on your old site linking to pages and sections on a brand new site. Also, during this process you will easily make errors, so that you will have duplicate pages on two domains.

This will (temporarily) create two "sites with a split personality" and you should avoid that if you can.

Also, in general you should not move domains unless you really have to (as in "have to"). It is not a nice easy experience and there's no "real" SE benefits to it (there might be some benefits in your new domain name though, but that's another story - those benefits will have to outweigh the "costs" of the move).

Powdork

8:11 am on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is the critical part - those 301's are essential. Leave the 301's for as long as you can: Preferably forever, but at least one month.
Yep, Google dropped the old pages rather quickly, but I still get traffic (pretty much the only traffic) via the 301's from Yahoo. And it's been over two months.

varya

4:44 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



I moved a site in February and traffic still hasn't recovered. :-(

I wasn't able to use 301s as the original site was hosted in my ISP space (don't yell!) When I started the site it was just a couple of pages of resources for the members of an email list. I never planned on it becoming what it did.

The traffic is slowly getting better, but it's nowhere near what it was a year ago. It's been like starting over.

4string

5:11 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



It's only Google with these problems. My site is the only intelligent choice for the number one spot for my keywords. Every other search engine ranks me #1 already. DMOZ listing is updated with new URL. This is a G problem. I'm sure it will sort itself out soon enough.

Powdork

5:37 pm on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is a G problem. I'm sure it will sort itself out soon enough.
Unless G doesn't consider it a problem, just a side effect of sandboxing.

royalelephant

5:42 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



Reply to all who responded so far...

I was away from the www for a bit and find this a very disheartening thread... I think I'll opt for maybe a slow migration of some content and new content on the new site to sort of compliment the old site because I can't afford to "lose" the toe-hold i have in the Big G... (I'll definitely read up on the correct searches to this situation)... But I never thought it could be this bad.

Powdork

6:04 pm on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why don't you just move the obscurely titled domain to the new host? There are very few pitfalls assodiated with this. You could even point the keyword domain at it.

4string

7:08 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



It's far more disheartening not asking before you've done it. At least you have options.

royalelephant

7:17 pm on Aug 20, 2004 (gmt 0)

10+ Year Member



Why don't you just move the obscurely titled domain to the new host? There are very few pitfalls assodiated with this. You could even point the keyword domain at it.

The inpetus for my plan was because I don't like my current provider's service, so staying with them is not an option in my book at the moment.

Powdork

7:51 pm on Aug 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thats what I mean. Move the old domain to the new host.

royalelephant

1:59 pm on Aug 22, 2004 (gmt 0)

10+ Year Member



old domain to the new host.

Bad reading comp. score on my previous attempt on my part. Yes, that's an option, though another one of those heavy lifting jobs I dread to gear up for. But I'll look into that today: it sounds like a good fix. I'll just have to find out what the best way is to get that done without fouling up my G-placements, etc.

Powdork

4:22 pm on Aug 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No worries about G placements. Check out this thread [webmasterworld.com].

Marcia

4:41 pm on Aug 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I hate to spoil the party, but one of the pitfalls is that Yahoo isn't treating 301 redirects too kindly, unless something has drastically changed just very recently.

With Google rankings as volatile as they are, and only two major providers of organic search engine traffic, I'd think twice about the dubious benefit of a keyword domain against the risk of having problems with Yahoo.

Powdork

5:36 pm on Aug 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but that doesn't apply to just switching hosts.

you are correct though. the one that i switched domains y! is not handling 301's at all.

Marcia

8:52 pm on Aug 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Switching hosts is no problem at all. I just moved some from one to another, both old and new virtual name-based hosting - not a blink, picked with no lapse at all.

But aside from waiting for Google to get around to a new site ranking, Yahoo is dog slow with inclusion of new sites unless they're PFI. What if Yahoo thumbs their nose at a new domain with the same content as another they've got, given that they're as slow to drop pages as they are to add new sites?

Changing hosts is fine, but is there a definite, for certain plus to having a keyword domain over just adding new, unique content to some directories and new pages on the old domain to have keywords in the filenames so they're in the URL?

If Yahoo ends up being lost, what then if there's a major Google algo change and AGAIN what was working doesn't work any more - especially having ALL the same anchor text in inbound links? What then? What's left if that happens?

An ounce of prevention is worth a pound of cure.

Powdork

9:42 pm on Aug 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Strange thing is, I now consider Yahoo's inability to handle the 301's to be a plus. They are the main source of traffic simply because they haven't taken my old domain name out of the index. The pages are gone from the server and have been fetched but apparently Yahoo doesn't know they've been redirected when they get to the new page.

Powdork

5:56 am on Aug 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not that this should have any bearing on your decision, but...
i like obscure domain names. i think they help a site to stand out (not necessarily with se's). I think they help users remember your domain name (branding) in a sea-of-keywords. And I particularly like it if it's the one in your profile.

royalelephant

11:06 pm on Aug 23, 2004 (gmt 0)

10+ Year Member



I like names I can remember, but it seems that having a memorable keyword site title is just too much to ask. Otoh, if i could figure out if keyworded-site-names didn't matter, i'd stay put for a might longer.

Powdork

7:30 am on Aug 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They matter , but very little. I would put them way down the list of what matters for google. In any event you can and should still name your directories and pages with keywords.

royalelephant

2:17 pm on Aug 24, 2004 (gmt 0)

10+ Year Member



In any event you can and should still name your directories and pages with keywords.

I caught a bit of an old thread somewhere in WebmasterWorld that mentioned that, and I figured the thinking was similar to the keyword-titled domain name: showing G more matches so to speak. But I couldn't locate anything more about it. It makes some sense, or at least as much as the domain name thinking.

claus

12:38 am on Aug 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Been away from the forum for 10 days it seems, but anyway:

>> similar to the keyword-titled domain name: showing G more matches so to speak

For what it's worth:
With Google, everything is about finding indicators that a specific page is about some subject. A keyword in an URL is one such indicator, but this keyword does not have to be in the domain name.

Let's say you had a page about ..uhmmmm... that's hard... got it! widgets! Lets say blue widgets, even. Then, the benefit of keyword-in-url would be similar for these URLs:

www.bluewidgets.com
www.blue-widgets.com
www.example.com/bluewidgets.html
www.example.com/blue-widgets.html
www.blue.com/widgets.html
www.widgets.com/blue.html

In all six cases, both of the words "blue" and "widgets" are part of the URL, and in all cases, this is an indicator that the page is about blue widgets. It is not the most important thing for the ranking of this page, but it is still an indicator. As algorithms change (they do so constantly) the importance of this one particular indicator relative to the claimed 99+ others will rise and fall.

On the other hand, it seems like this URL will not give you an extra benefit over the six mentioned above:

www.bluewidgets-blue-widgets.com/blue/widgets/bluewidgets/blue-widgets.html

- so doing that (last example) is probably a waste of time.

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