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Changing Layout and Domain

Site evolution, in which order to do things?



4:59 pm on Aug 10, 2004 (gmt 0)

10+ Year Member

I would like to change my site layout (radically) and perhaps change domains (with 301 redirect).
What is better: change layout first and then switch domains or switch domains first and then change layout?

What is the safest way to avoid sandboxing and other bad stuff?

And what else troubles beside sandboxing could i expect?

Thanks in advance.


8:04 pm on Aug 11, 2004 (gmt 0)

10+ Year Member

Anybody, please?
All your suggestions are welcomed!


11:24 am on Aug 13, 2004 (gmt 0)

10+ Year Member



11:31 am on Aug 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The two are essentially independent - you could do both at the same time. If Google can find your page then it'll spider whatever's on it.


4:44 pm on Aug 13, 2004 (gmt 0)

10+ Year Member

Thanks, but as far as i've read here, Google may *think* that it's new site because of all that and sandbox it. Or it will be considered new in any case?


7:31 am on Aug 14, 2004 (gmt 0)

10+ Year Member

I recently did exactly what you are asking about.

In preperation for a radically improved site, I 301 redirected my multiple-dash-keyword URL to a new branded URL. The site was was doing great on Google, but fell out of the results 3 days after putting the 301 redirect in place.

It took 10 weeks to the day for the new URL to show up in Google's results. This was 3 updates worth of patiently waiting and watching my traffic and revenue fall 80% nearly overnight.

I finished and released the new site 1 month after recovering from the 301. Traffic and conversions have soared.

Personally, I think you should release the new site and immediately 301 redirect old to new. That way, any traffic you have coming in during this period will see the new and improved site.

TIP: Do some reasearch on the topic of 301 redirects. Find what options you have and the steps that must be taken to carry out the redirect properly. Make a checklist before you do anything and follow it to make sure you have all your bases covered.


9:08 am on Aug 14, 2004 (gmt 0)

10+ Year Member

Thanks a lot, synergy!
Could you also be so kind to tell us if Google and Yahoo carried over new domain your existing backlinks?


6:44 pm on Aug 14, 2004 (gmt 0)

10+ Year Member

The important point here is not to have duplicate content.

The temptation is to have a new domain for the new site, get that spidered, and then 301 redirect a little later.

This is probably not best, and probably violates the Google guidelines on duplicate content.

The best way (in principle) is to withdraw the old content and publish the new (using the same URL where possible) simultaneously.

If you want to change domain at some point, use 301 then, but that is best left as a seperate concern.

This is based on my own limited experience.


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