World Top Brands : Which position Google will be next year?

[Allergic]

With the IPO, Google will be eligible to enter in the World Top Brand list (Pdf) [interbrand.com], a Business Week and Interbrand "Best 2004 Hundred Global Brands by Value".

In 2004 we see Microsoft in 2nd place after Coca-Cola and just before IBM, Hewlett-Packard in 12, Dell in 25, Apple in 43 (Ipod and Itune boost), Ebay and Yahoo! in place 60 and 61, Amazon at 74 before AOL in 82 who close the techno/internet company of that selected club.

Where do you see Google?
Did AOL will make-it next year after losing 18% since 2003?

[IanTurner]

Above IBM
Also I'd look for steady upward progress from eBay.

[Moonface]

As the ranking is based on value it will definitely not be above IBM. More likely near its competitors so 60-80.

[Allergic]

Moonface you should look at this BBC article :
[news.bbc.co.uk...]

[Vicente Duque]

In the last 10 days almost all my pages of 2004 were deleted by Google.

Some of my pages that I deleted a long time ago are appearing as current in Google. They are 404s, they no longer exist, hundreds of them. They were changed to better domain names six months ago.

During the last 30 days I have been doing queries in Google : Psychology, Medicine, Biology, Evolution, etc ... . I find lots of eCommerce Garbage.

Many scientific terms are used by Spammers as keywords to sell ecommerce products. Many times it is garbage, filth and dirt with not information value.

Google indexes all that trash but deletes my serious websites of Original Content. My Content sites have no copies, no spam, no tricks, no advertisements, no ads, no links to Amazon or eTailers.

Is that ( Google Activity ) the Service of a Great Corporation?

Does Google deserve to be the Top Brand?

Yahoo and MSN are linking the pages that Google killed from my many 2004 websites. They are improving the performance of Google for some of my keywords, while Google is degenerating.

Vicente

[dirkz]

My guess: #40-50.

[McMohan]

Are we talking here about the brands in US or Global brands?

Mc

[webnewton]

Google is undoubtly a Global Brand. It surely deserves a place in top 20.

[Moonface]

Allergic, I totally agree that Google is a top brand in the sense that it is as well known as the likes of Coca Cola and IBM. However, the brand list you mention is (as you say yourself) "Best 2004 Hundred Global Brands by Value" and if you read the article you will see that the likes of Coca Cola and IBM are valued in the region of $64 billion.

I'm sorry but Google just doesn't compare. Ebay at 60 is valued at $4 billion. Perhaps the gap is obvious now!