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What's working?

An observation

         

surfgatinho

10:39 am on Jul 27, 2004 (gmt 0)

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I suspect this has been mentioned before but it's something that is becoming more and more obvious in my keyword sector.
This seems to work very well for some sites with very little investment of time or quality.
Here's how:

1.Compile a list of around 50-100 mostly 3-4 word keywords relating to your area. e.g. widgets in UK, cheap UK widgets etc.

2.Put these in a database

3.Create a dynamic page that uses the keyword text as the URL eg widgets-in-UK.htm, in the title, subtitle and about a few more times throughout the text.

4.(The important bit) To make Google really happy make some outgoing links with variations of your keywords as the anchor text e.g. Buy widgets in UK. The great part is you can use your affiliate links or Overture for this part.

5.Finally make sure you have your big list of links from your database somewhere on the page with the keywords as anchor text and the page names as mentioned above.

Works for me! and even better for my competitors which is why I'm happy to talk about it! Also I'd prefer my non spammy sites to do better compared to the junk sites I'm creating to compete.

It seems the mechanism here is open to exploitation. It strikes me far too much weight is given to anchor text by Google and this is causing a whole load of problems such as link bombing and manipulation like I have suggested.

surfgatinho

8:15 pm on Jul 27, 2004 (gmt 0)

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You guys are great!

Lets not look at what I say as an SEO technique for analysis lets just pick holes in the semantics of the posts and moralize about the methods involved.

Maybe someone could suggest why this works and what needs to change to stop this happening.
Belive me it will get a lot worse. I live in an affluent country so can afford to moralize to some extent but if you think all those webmasters in the Philipines and former Eastern Block countries are going to sit on their hands to spare the public dream on.

This is not an attempt to justify why I do it, I'm just raising the problem linke I've been trying for the last 30 posts!

gomer

8:32 pm on Jul 27, 2004 (gmt 0)

10+ Year Member



rrl, very nice post.

Maybe Google is not destined to fail but maybe search engines will be using a stronger mix of human-edited directories and algorithims. No not DMOZ, that is a perfect example of all the things a directory should not be.

MHes

10:25 pm on Jul 27, 2004 (gmt 0)

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surfgatinho Great post and I agree with you. Making the most out of google is fair play, we give them free content after all.

Speaking of content, that is one flaw in this spammy tactic. The pages are either very similar, or often have 'back fill' from other sources. I think google are slowly getting to grips with duplicate content. The other area is hilltop and links in. I doubt these sites have the quality on theme links they need. This could be their downfall in months to come.

plumsauce

11:30 pm on Jul 27, 2004 (gmt 0)

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No not DMOZ, that is a perfect example of all the things a directory should not be.

Exactly.

Checking one of the top sites in a specific search, I decided to look at their 300+ backlinks.

Surprise! 250+ backlinks from dmoz clones that google had decided constituted valid backlinks.

No dupe content filter when its a backlink I guess.

So, not only is it impossible to get into certain cats in dmoz because the editor has gone into retirement but still camps on the cat, the sites that are already listed get a *huge*, ever increasing boost in backlinks due to the ever increasing clones.

+++

rfgdxm1

11:58 pm on Jul 27, 2004 (gmt 0)

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>Surprise! 250+ backlinks from dmoz clones that google had decided constituted valid backlinks.

How can you know that Google actually counts these backlinks for the purpose of ranking? Especially now, I suspect Google is intentionally making the link: command unreliable.

>So, not only is it impossible to get into certain cats in dmoz because the editor has gone into retirement but still camps on the cat

No editor can stop other editors with appropriate privs from editing in that cat. Any meta or editall could edit there.

steveb

12:32 am on Jul 28, 2004 (gmt 0)

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"Surprise! 250+ backlinks from dmoz clones that google had decided constituted valid backlinks."

Using what convoluted logic is this dmoz's fault?

Google changes the way it shows backlinks to show mostly the crappiest most worthless backlinks possible, and lo and behold it's dmoz's fault.

artdog

1:10 am on Jul 28, 2004 (gmt 0)

10+ Year Member



>>1.This SEO practice doesn't affect Yahoo and MSN to such an extent so is an issue that can and should be addressed.

The sites I mentioned earlier have a better hold on Y!, Ink and MSN than Google. My one site is still doing better than his 20+.

DaveAtIFG

1:37 am on Jul 28, 2004 (gmt 0)

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surfgatinho reports that doorway pages still work in Google. In response, some of you launch into the oldest SEO debate in existence, the morality of using doorways. Nothing new here, just business as ususal... ;)

gomer

3:26 am on Jul 28, 2004 (gmt 0)

10+ Year Member



Google changes the way it shows backlinks to show mostly the crappiest most worthless backlinks possible, and lo and behold it's dmoz's fault.

No, that is not the fault of DMOZ and even if it was, it would be the least of its problems. Editors not reviewing stuff for years (literally), editors proctecting their own areas and worthless technology are just a few reasons you have a big piece of crap directory like dmoz.

Oh and when you apply to become an editor they turn you down fearing you actually might do a good job and bring some integrity into it all.

So, not only is it impossible to get into certain cats in dmoz because the editor has gone into retirement but still camps on the cat

That was good.

Okay enough from me about dmoz as that is not what this thread is about.

Kirby

3:51 am on Jul 28, 2004 (gmt 0)

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>As I often read here (and believe) Google owes us nothing. Well visa versa. I didn't realise there was a moral code for polluting the SERPS!

Dead on! Its not about morals or ethics, its about risk. How much risk are you willing to take? IF google can only chase 1/10 of 1% of the spam, then the risk isnt very high for an auto generated throwaway domain that can be replaced the same day Google boots it.

Patrick Taylor

4:28 am on Jul 28, 2004 (gmt 0)

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The way that people blame Google instead of their own (at best) dubious practices is almost amusing.

its about risk

Obviously you don't give a damn about the medium from which you (presumably) make a living.

Patrick Taylor

5:37 am on Jul 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just re-read this thread. I suppose an update report on methods which people are using to spam Google is of relevance and interest - not that I understand it, but I welcome the information. But then the original poster, who gleefully advocates what he/she admits is wrong, complains when he/she doesn't receive due congratulations (though there's already enough in the thread). Then to cap it all, he/she professes to be driven to it by the immoral hordes from the Eastern Bloc and the Phillipines. Now THAT does make me laugh!

Decius

6:09 am on Jul 28, 2004 (gmt 0)

10+ Year Member



The only reason i don't use spammy techniques is that I am scared that I will get blacklisted in some futuristic new algo that Google is going to launch tomorrow.

Competition.

I'm definitely not making as much money as my shady, spammy, confident and risky competitors are.

If I had enough time to explore it and become confident, you can bet your butt I'd be spamming.

I'm sure this is the case for a majority of people who don't try to appease google for morality, but FEAR.

FEAR!

surfgatinho

7:38 am on Jul 28, 2004 (gmt 0)

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Seems like most of the detractors on this post either haven't read the post properly or don't seem to want to talk about the issue:

Patrick Taylor:

driven to it by the immoral hordes from the Eastern Bloc and the Phillipines. Now THAT does make me laugh!

What I said:
I live in an affluent country so can afford to moralize to some extent but if you think all those webmasters in the Philipines and former Eastern Block countries...

Basically what I'm saying is these people can't afford to take a moral stance and they ain't stupid.

I'll tell you what makes me laugh - lines like:

you don't give a damn about the medium from which you (presumably) make a living

Yes I make a very good living out of it mostly through legitimate, well designed sites. However, coming for the poorest, most isolated region in my country I'm not going to sit on my hands whilst I loose out. Think of it as a temporary fix.

[edited by: surfgatinho at 7:51 am (utc) on July 28, 2004]

surfgatinho

7:49 am on Jul 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Instead of burning me why don't we have a think how Google can fix this?

Less weighting to anchor text?
Apply filters to dynamic database driven sites?
Detect too many stemmed phrases in anchor text?

RRL does have a point about the future of search engines vs automated spamming methods. But this route is too scarey for me to think about at the moment. It means sites would need to be approved and that's subjective.

plumsauce

10:12 am on Jul 28, 2004 (gmt 0)

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steveb,

Using what convoluted logic is this dmoz's fault?

did i say *anywhere* that it was dmoz's *fault*?

i said, that dmoz was badly run.

i implied, and should have said explicitly, that *using dmoz as a crawling seed* is a bad idea.

and furthermore, that having duplicated dmoz replicas count for *any* level of relevance in a backlink is ridiculous, and the indexing and inclusion of those replica pages *is* within the sphere of influence of google.

satisfied?

and for rdfxgm,

the theory of how dmoz cats works within the editorial hierarchy of the dmoz organisation and the reality in practice do not match. after waiting for *three years* with feedback of: "there are a few entries awaiting approval, there is nothing wrong with your submission, there are a few ahead of you, your entry is not penalised", what am i to presume?

i *do* know that the editor of the particular cat is someone who goes around doing consulting in the subject area of the cat. i also can see that nothing has been added to the cat for a *very* long time.

the theory may be fine, it ain't gettin' the site into the cat anytime soon.

i have no quarrel with the existence of dmoz. i just think that it should not be used as a crawl seed and that the clone adsense decorated dmoz pages should be summarily dropped from all search indexes.

ps. yes, i did volunteer to edit a similar cat that was empty that i was fully qualified to work with. i answered all the questions fully and disclosed all of my sites and possible conflicts. and, yes, my application was rejected.

+++

Rugles

12:26 pm on Jul 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>Apply filters to dynamic database driven sites?

Are you kidding? The best websites on the net are database driven. It is the only way to manage large websites in an economical manner. Just having a dynamic website does not, in any way, indicate that the site is spammy.

rfgdxm1

1:11 pm on Jul 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>i implied, and should have said explicitly, that *using dmoz as a crawling seed* is a bad idea.

That has nothing to with how sites are *ranked*. Just how Googlebot starts finding them.

>and furthermore, that having duplicated dmoz replicas count for *any* level of relevance in a backlink is ridiculous, and the indexing and inclusion of those replica pages *is* within the sphere of influence of google.

Complain to Google then. I have my doubts Google does this. There's just too many amateur sites I've seen about very obscure, non-competitive topics with links in high PR ODP cats that come up incredibly low on Google SERPs even on obvious relevant keywords.

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