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"'in' is a very common word and was not included in your search"
So then if you search for [big widgets fooville] the results are slightly different --sometimes a different alignment of the same sites, sometimes a few sites added or removed from the top 10.
Why?
Without the word "in" in your search terms, results that have "widgets fooville" directly next to each other in the document get a boost over those that have some intervening word.
I agree, but I think Tedster is correct in that it does seem to.
I'm trying to come to terms with one simple concept, and that is...
If a searcher types in "widgets in fooville," which page would be a better match --one titled "widgets in fooville," or one titled "widgets fooville," everything else being equal, of course.
It shouldn't make any difference, but it does seem to make at least a small difference.
Proximity is still an on-page factor, and carries weight -- but the so-called stopwords *are* being indexed, and they carry a small weight too, which comes into play when the margins between results are tight (as in "money" searches).
Google Says It Ignores Common Words, But...
... if so, why do the SERPs differ?
[webmasterworld.com...]