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De-optimizing is a fast way to get better ranked. Try it, you will be pleased.
I use both of these in my sites and G has never had a problem with giving me top rankings for competitive phrases.
So your situation makes me wonder if the improvement in rankings was coincidental, or due to some other changes you made.
Phrases in filenames can be helpful to users. They show up in the search results, and a user can see this as a potentially more relevant result to his search.
IMO I'd be surprised if G was penalizing these sites based on the two tactics you discussed.
Can you share more about your De-optimizing?
It's also unlikely that Google would look askance at the use of H1 or H2 tags, because those are common (and recommended) elements in an HTML document's structure.
Google might be less forgiving of keywords in alt text, because alt text isn't there for SEO purposes--it exists for users with text browsers or screen readers. Still, I doubt if Google penalizes for alt="****x ****x xxxx" keyword packing; it's more likely that Google simply ignores such text.
Of course, if you're doing other things that might trigger an "excessive SEO"" with Google, behavior that isn't suspicious in itself (e.g., using descriptive filenames) might be regarded in a different light. It wouldn't be unreasonable for Google to think that the presence of the exact same multiple-word keyphrase in the anchor text, filename, title, and 20 other places on the page might be a little suspicious--especially if it's on a quadruple-hyphenated domain that's part of a questionable link network. Such a combination of factors, which is statistically unlikely to be "organic" or "natural," would be reason enough for Google to impose a penalty or (more likely) remove whatever ranking advantage some of those factors normally might bring to the page.
it's more likely that Google simply ignores such text.
I find that hard to believe. The text that shows on Google's search results are from the ALT on a lot of my sites.
De-optimizing works? Right and I just made more money than Bill Gates last night. WARNING If you don't have a site that's just for messing around with please don't try this at home!
One of the kitties I was foster mothering for a while decided to use the dining room floor for a catbox, but unfortunately it didn't help me at all. Maybe I shouldn't have brushed her as often, it seems hairballs work better than potty.
>>Ogletree, can you be more specific about the Russian beer that improved your rankings?
Personally I prefer Belgian dark ale rogerd, it's the nectar of the gods - but there are many beverages that work equally as well.
I had some hot toddies with tea, honey and brandy for medicinal purposes when I had bronchitis, and cut down on the excessive number of occurrences of the same identical keyword phrase on some pages. There's a magic number that only NFFC and I know but won't ever tell anyone, but if a page sounds repetitive and spammy when read aloud, plus has the phrase in things not in visible page copy, like outbound anchor text and alt attributes, it's OK for Yahoo but not for Google.
Thanks for sharing it with us funandgames; I don't know about specifically calling it an OOP filter, but caveman, as usual, has got it.
You have to watch word order and proximity - and the number of occurrences of both the individual words and the words used in exact phrases. That's on-page. Then there's excessive use of identical anchor text in inbound links, but maybe we shouldn't go there. ;)
funandgames, that should not discourage you actually...it is a sort of open discussion; many people will believe you, while many will not.
What you posts does make sense, so there are more arguments! That's a reaction, friend...
Well done on your success and thankyou for sharing it with us. A lot of critical posts have a lot less qualified comment than yours... after all, you're rankings improved which means your actions may have done something right. Who are they to be so arrogant? They may be getting good rankings despite their poor on page seo, for a number of other reasons. There must be something you did which helped, I don't believe in luck, you did something right.
The reality is that the mix of tactics is the key. Pages that rank well are probably there because they have got it 50% right. Others seem to assume that because their pages are high ranking anything others do, which they don't, must be wrong.
You may have got it absolutely right, you may have accidently got it right purely by refreshing the file date on the pages, you may be wrong and it was pure chance, tough this is least likely. Who knows? The google algo is not known by any of the critical posters, their ego's are massaged with clever jibes, but ultimately they contribute nothing to the forum or their own potential by being so dismissive.
Your post may just be another part of the jigsaw, and with constructive debate we may be able to dig deeper. There will be many who have logged your experience and benefit in putting the jigsaw together. Thanks for posting.
Since yesterday I had a significant drop for one of my vanity words. It may be "excessive use of identical anchor text in inbound links". It may be Google still getting temporarily confused by the changes I have made this year with several hundred pages getting new URLs, many of them on new domains. (And thousands of links getting changed accordingly.) It may be my forgetting to light a candle last night. Or it may be something that I have not thought about. I don't know.
But what I do know is that I will not change anything because of this drop. (That may be temporary.) I will keep doing what I have done for a long time: Create new content. Improve old content. Make small tweaks in linking structure, page design and all the other technicalities where it is possible to make my websites more user friendly.
Banalities? Yes, indeed. But that is the kind of reality that I have chosen to live in as a webmaster. Others may choose differently.
The true definition of the word 'optimise' and 'de-optimise' is a debate we have had before and is a total red herring. Lets move on and accept it refers to the reduction of previously used tactics, whether you agree with the theory or not. The phrase 'de-optimise' refers to removing a combination of seo tactics which may, if done in unison, trigger an algo. The theory is that Google is looking for 'seo'd' pages. They won't be offended by any one tactic, but in combination this warrents a closer look at the page. Thus all the previous seo tactics still work, but too many together is asking for trouble.
The comparison may be made to 'circumstantial evidence'. No one peice of evidence is proof, but in combination a case is made. I believe google is doing this. They may have made the observation that pages with w, x, y and z tactics are 90% produced by seo webmasters and are often low quality pages. If further investigation proves their links in are also low quality, the page is dumped. This may be a side effect of hilltop rather than a specific filter. The combination of seo tactics ranks the page initially high. Hilltop is applied to the top ranking pages and they fail the test and are dumped. Meanwhile, the lower pages which appeared in the initial search, and are still relevant but did not rank highly through clever seo, rise up and take their place.
In other words, use too many seo tricks and you will have hilltop to answer to. If you survive hilltop, your page is genuinely relevant, even if you have used all the tricks in the book. If you fail hilltop you are out. If your page is not seo'd but still appears in the initial search, all be it lower down, you can achieve good rankings because others above you will fail the hilltop test. This is because google accepts that relevant pages do not always rank well and despite being good quality they are pushed down by seo'd sites of lesser quality. Therefore, subject the high ranking sites to hilltop and remove the pages that know more about seo than the subject they are about! By 'de-optimising', you lower your ranking in the initial search google performs and are thus not subject to hilltop. You will ultimately not rank as well as heavily seo'd sites that also pass the hilltop test, but the net result is a possible higher ranking than if you had been subject to the hilltop filter.
I know the above is only theory, but maybe it sparks some ideas more constructive than thoughts of cats being sick :) Thats the point of this forum... isn't it?
Hence the deliberate retorts that followed. It's all about respect, especially respect for good intentions. This is about sharing, it isn't about the Poo-bahs vs. the Peons. I don't know about anyone else, but poobahs don't impress me, especially self-proclaimed ones; intentions do.
Moving along back to the subject in hand, there *were* certain things that could be added and lessened that helped after Florida, and we're not done with all that yet.
It may be circumstantial, but when two sites that got hit have done the same things and neither is touched until long after all the others came back (and those didn't) - and then one is fixed and comes back and the other is still in Google_hell - anecdotal is not as worthless as some would like to make it out to be.
A lot of what we continue to do is based on anecdotal evidence, and if we keep doing it and it keeps working - we'd be nuts not to continue to do it without having done "scientifically proven" research.
Every tip helps - and thanks again for being willing to share.
Both of these things can be abused, but he didn't say that he "fixed the abuse", instead he made it sound like those were bad things that must never be done and that Google specifically penalizes for those things.
In fact, if you use ALT text properly for accessability purposes, it should go a long way towards keeping you clear of the unnatural content filter.
Descriptive filenames are also a good thing, but it is also probably considered in any code that looks for unnatural content.
I think he would have done much better by stating something like "tactics such as keyword stuffed alt text and filenames."