Use of brackets around keywords

Does it matter?

[Patrick Taylor]

I have a page whose title is (eg) <title>The Keyword"</title>. This keyword has an alternative common spelling (eg) "The Keywourd". They are both referring to the same item but there are those two ways to spell it. I want to be found for both, so the title of my page is <title>The Keyword (The Keywourd)</title>, with brackets close around the alternative spelling.

Could anyone advise me whether the brackets in any way damage the alternative spelling in terms of its Google SERPS performance? This is logically the correct way to write the title so I would prefer not to change it unless I have to.

[DerekH]

I use parentheses on one of my sites in a <H2> and it does just fine in the SERPS - often quoting that piece in the snippet.
No reason to see why a "separator" should penalise you.

DerekH

[ogletree]

Make a second page and go for that term specificly.

[Patrick Taylor]

I can't make a second page because the two keywords refer to the same item. I was really asking whether it would be better without the brackets right up against the keyword in the page title, given its importance - if they would damage the second version of the keyword, compared to it standing by itself or with spaces in between.

Thanks.

[ogletree]

You can have 2 pages that sell the same product. I have have thousands of pages that sell the same thing. You do not have one page per kw. You should have lots of ways to describe the same thing. Type in both your kw's in Word Tracker and make a page for every possible combination it gives you.

[webnewton]

Go ahead Patrick. The brackets aren't going to spoil anything. It'll indeed benifit your rankings to have bothe the keywords on the same page as per LSI.

[Patrick Taylor]

The brackets aren't going to spoil anything. It'll indeed benefit your rankings to have bothe the keywords on the same page as per LSI.

Thanks. I will leave the brackets. It was they that I was wondering about. I can see ogletree's point, and thought about whether to do another page for the alternative spelling of the main word, but in this case the page took me ages to research and write, and it wouldn't make much sense to visitors to have another similar page, but the suggestion is appreciated.